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Running Head: Target Corporation: Case Study Target Corporation: Case Study Table of Contents Executive Summary 3 Introduction 3 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Macro Environment Analysis 8 Economy 8 Culture 8 Politics 8 Technology 9 Conclusion 9 References 10 Executive Summary The following report is about analysis of Target Corporation.
After SWOT analysis the report contains analysis of macro environment of the company which includes details about its economy, culture, politics and technology. The overall report is followed by a conclusion stating what has been mentioned and discussed in the report. Introduction Target Corporation, an American retailing company with its headquarters in Minneapolis, Minnesota is among the second largest discount providing retailer after Wal-Mart in United States. It was founded in the year 1902 and characterized as the Dayton Dry Goods Company and also one of the first Target stores which have been opened near Roseville, Minnesota in 1962. It operates 1556 stores in 47 states. Target stores, Mervyn’s and Marshall Field’s were the three main retail divisions of Target which was formerly known as Dayton Hudson Corporation. It offered fashion conscious upscale products at affordable price thus distinguishing itself from competitors. Hudson’s and Marshall’s were department stores offering sophisticated costly products to the mooned customers while Target and Mervyn’s offering apparel and recreational items to the budget conscious customers. ...
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