Should Red Bull keep on investing in the Formula 1 Championship for next year? - Essay Example

Only on StudentShare

Extract of sample
Should Red Bull keep on investing in the Formula 1 Championship for next year?

The increasing trend of marketing through sponsorships of events is visible to everyone. Around 15 years ago less than 25 percent of events had some sort of corporate support and involvement but today this percentage has increased to 80 percent (McDowell, 1999). These events are an easy way through which an organization can communicate their messages to the customers. Red Bull is a soft drink company that is using sponsorships as a way to market its soft drink. Red Bull sponsors Formula 1 racing events all over the world. They also have many sports teams that take part in sporting events. Red Bull Racing is a Formula 1 racing team that is owned by Red Bull. The company also owns another racing team in Formula 1 known as Scuderia Toro Rosso (Formula 1.com, 2008). The company also sponsors other extreme sport like snowboarding and wakeboarding. The marketing technique of Red Bull is well known and it is known to work for the company. Associating the brand with extreme sports also communicates a brand image of the product to the consumers. This is one great advantage of sponsorships of events. Sponsorships of events actually communicate with consumers in a better way than conventional marketing (Meenaghan, 1991). Therefore the efficacy of marketing through sponsorships of events is well established. ...Show more

Summary

When televisions became popular in households and events were aired live on televisions, organizations found it useful to associate their brands with these events through sponsoring them…
Author : zkohler
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Should Red Bull keep on investing in the Formula 1 Championship for next year?"
with a personal 20% discount.
Find out more

Related Essays

Energizing Red Bull
This research aims to remark the marketing strategies adopted by Red Bull across the globe. There are a number of communication messages that are recommended to pitch during the re-branding communication campaign in this paper. This research describes the advertising strategy for Red Bull to appeal to the mass market.
11 pages (2750 words) Essay
Case Study Evaluation: Red Bull
Sources of this equity include the heavy investment in advertising content that has been created for television, print literature, radio advertisements, event marketing, and even sampling efforts for consumers to taste the product (Keller, 2008). Though it is not the advertising itself that contributes to the equity, it is the impact of this dedicated promotional activity that gives Red Bull much more brand loyalty and recognition.
8 pages (2000 words) Case Study
Red Bull Marketing Plan
As a function of this level of research, it is possible for the firm or entity to gain key insights into the best ways in which a given product or product line is able to be integrated and prove to provide an overall increase in profitability. As a function of such an understanding for the need of research and understanding with regards to the markets and the consumer tastes, the following brief summary will detail the market as it exists for Red Bull energy drinks (Solomon 25).
5 pages (1250 words) Term Paper
red bull
&production Strategy (ERCC Model) 14 Rationale for Proposed Solution &Strategies 14 Recommendation & Implementation 15 References 16 Introduction: Red Bull The energy drink “Red Bull” is manufactured by an Austrian company named Red Bull Gmbh which was established in the year 1987.
16 pages (4000 words) Assignment
Red Bull: Market Analysis
Red Bull: Market Analysis. The world has now entered into an era of conclusive change, unprecedented breadth, scope and pace. Whether in the context of business, economic, political or social environment, every navigational landmark which used to act as a pathway or guide have been obliterated (oasisadvantage, 2013).
7 pages (1750 words) Essay
RED BULL
RED BULL: A Case Study in Brand Equity 1. Background Red Bull energy drink is present in more than 120 countries globally; it has built its brand image as a “functional energy” beverage, which is neither a recreational drink on the one hand, nor a medicinal drink on the other.
5 pages (1250 words) Assignment
Advertising Red Bull
There has been intense criticism in the social media, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers.Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water.
4 pages (1000 words) Essay
Discuss the benefits to a retailer of operating multiple formats. Illustrate your answer with three examples from the UK retail sector.
ate that retailers purchase goods in prodigious amounts from manufacturers directly, or, via a wholesaler, sell small amounts to a customer in order to make profits. Retail services are done in set sites such as shops, markets or house deliveries. Retail services consist of
6 pages (1500 words) Essay
Advertisements to Compare
Advertisements of this brand principally focus on the funky and glamorous hairstyling through a wide range of hair grooming and
3 pages (750 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT