opera house branding - Assignment Example

Only on StudentShare

Extract of sample
opera house branding

Opera house aims at enhancing student values through plays, and thus its messages through plays will be mostly student-oriented (Griffin). Opera house aims at bringing the young audience mostly the students. The company will, therefore, be providing features that aim at incorporating such audience. In addition, the opera house will provide the students shows as well as arranging several classes and activities to attract the people and bring them closer to the company.
The main message the company is passing to the audience is unity and self-reliance. The main idea of bringing the people close to the company is for the people to take the opera house as a community business that they are part of it (Galbi). The people should feel that they own the business. The public should feel it is their responsibility to make it progress to new heights and compete with other opera houses that offer the company stiff competition. The company is looking forward to enhancing this mutual relationship with the target audience so that its longevity can be ...
Download paper


The company is looking forward to collaborating with the renowned royal opera house. The company will be one of its kinds around Princeton University with a hall capacity of one thousand seats in full capacity. In…
Author : rozellaconsidin

Related Essays

The primary thing is that branding is not a straight jacketed, isolated and sterile activity that is totally severed from the nature of the product being branded, but is rather an aspect of the overall process of product designing, manufacturing and marketing (LePla & Parker 2). The primary purpose of branding is to educate the consumers regarding how a high quality and innovative product stands apart and is way ahead of the substitutes being offered by other competitors. The popular belief is that it takes loads of money to create a successful brand. Yet, the fact is that brands are built in...
3 pages (753 words) Essay
The TBI magazine is sold by the vendors who are homeless in UK (Big Issue, 2013d). Brand Audit A brand audit is conducted to examine the current strategic position of the company, identify the areas which are of additional value and suggest recommendations to improve the brand image of the company. A brand audit is conducted periodically by the management of the company to assess the market position of the company and that of its competitors. The study will conduct a brand audit of the TBI magazine to understand its current market position and suggest ways to strengthen its brand image...
5 pages (1255 words) Essay
The companies look at branding to create certain amount of awareness and reputation related to the product and the organization and places the firm at a better place in the market. The real value of brand comes from its ability to add values and delivering profit to the organization by creating loyalty among the customers. Branding is not only used in terms of marketing but also from the financial perspective. Getting the value recognition and image for the customers helps the organization to gain financial impact (Schatte, 2010; Clifton, 2010; Blackett and Boad, 1999; Franzen and Moriarty,...
8 pages (2008 words) Assignment
With a clear level of branding architecture, an organization can decide on the level of branding that will receive the greatest support and emphasis. In addition, the organisation can also establish and define the relations between the various brands in the organisation. Branding has moved into the daily lives of individuals in the Western societies affecting more sectors than ever before as the competition for audiences among companies intensifies (Owen, 1993). Branding is no longer a concept limited to companies, as there has been a rise of the practice in universities and other...
8 pages (2008 words) Research Proposal
Royal Opera House, Muscat sultant of Oman
Another factor that makes experiences unique is its variability. Two music concerts with similar genres might produce different experiences as the artists are different. Therefore, it can be said that experience marketing needs different techniques and strategies for customer satisfaction and building customer loyalty.
11 pages (2761 words) Essay
Branding & Communication
There are multiple stakeholders affected by corporate branding such as investors or employees. Impacts created by corporate branding can be determined in terms of evaluation of services or products, corporate culture and identity, brand extensions, employment applications, sponsorship, etc. Brand refers to design, name or term that can differentiate one product from another. Branding concepts are widely used in advertising campaigns, business and marketing activities. This study would comprise of implications of corporate branding. These implications shall be determined in context of both...
14 pages (3514 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!