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You are required to undertake an online marketing development exercise for an organisation/product of your choice - Coursework Example

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Summary
The Coca Cola Company is an American international beverage corporation, a manufacturer, retailer as well as a marketer of beverage concentrates which are non-alcoholic and syrups with its headquarters based in Atlanta, Georgia in the US (Jobber, 2010).
It is the largest…
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You are required to undertake an online marketing development exercise for an organisation/product of your choice

1The Coca-Cola Company is the world’s number 1 provider of ready to drink beverages and juice drinks with the largest beverage distribution system and has consumers in moiré than 200 nations who enjoy the products at a rate of 1.9 billion servings in a day. The company has an enduring commitment aimed at building a sustainable community through focusing on initiatives that minimize environmental footprint, support healthy and active living, create safe inclusive work environments for all associates as well as enhancing the economic development of the communities from where the company operates.
The coca-cola Company I ranked among the top 10 private employers who have more than 700,000 system associates. The organization has greatly engaged in online marketing such as social media marketing and mobile marketing and it has continued to throw some serious resources behind a content marketing campaign dubbed ‘content 2020’. This campaign aims at doubling the company’s sales by the end of the year 2020 through the use of all available and effective content marketing campaigns. On addition to this, the company has an active marketing mix strategy as discussed in the report (Sheth & Sisodia 2012)
Social media involves the use of mobile and web-based technologies aimed at turning communication into some form of social interactive dialogue. It allows users of social media to come together online and discuss as well as exchange, communicate and participate in various forms of social interaction (Gay, Charlesworth & Esen, 2007).
Countless conversations continues to take place online about Coca-Cola Company everyday and there have been campaigns aimed at ensuring that more than 150,000 business associates in more than 200 nations engage in those conversations and represent the company as well as share the positive and optimistic spirits of the brands. As far as social media interactions are concerned, the ... Read More
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