StudentShare solutions
Triangle menu

Marketing plan ( part ) - Assignment Example

Free

Extract of sample
Marketing plan ( part )

There is a need to create an integrated web portal that will adequately focus on the quality of life in Toronto. Marketing Plan The Business Challenge: Identification of Competing Cities In identifying the competing cities vis-a-vis the tourism industry of Toronto, it is critical to judge what are the strengths and weaknesses of Toronto as a tourist destination. The main strength of the city is that it is highly diverse and business oriented. Several linguistic and ethnic groups live in the highly populated city and most of them are immigrants. As early as 1978, Wall et al (1983) embarked on the task of “identifying visitor profiles of five recreational and cultural institutions in Toronto: an art gallery, a museum, a zoo, a waterside theme park, and a science centre.” Moreover, evaluation of destination attractiveness involves describing the socioeconomic profile of the tourists, identifying their places of origin, finding out the ratios of first-time and repeating visitors, attractiveness from tourist/user perspective, etc. (Crouch, 2011; Wall et al, 1983) Henceforth, in evaluating the role of other cities that determine tourist flows to Toronto, a factual analysis becomes imperative. ...Show more

Summary

Marketing Plan I.D. Course Number: Term and Year Executive Summary This is a marketing plan, which is intended to follow the general format and purpose of the topic. The topic is Toronto tourism. The main foci are on identifying the cities that rival Toronto as a tourist destination and how to address the gaps in the existing tourist marketing strategy of the city…
Author : devon65
Marketing plan ( part ) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing plan ( part )"
with a personal 20% discount.
Grab the best paper

Related Essays

Part of a Marketing Plan
The organization selected for the study is Foster’s Group that is an Australian alcoholic beverage maker and has businesses spread across the globe. The report covers an extensive situation analysis of the company that includes an analysis of the internal
6 pages (1500 words) Assignment
Part of a Marketing Plan
Cotton On is in that crossroad. It grew it business catering to the simple and relaxed 20 something market. However, the entrance of smaller companies that offer the same diversity in design and high
6 pages (1500 words) Assignment
International Marketing Plan Part 2
Although Skating International is targeting entirely different target market that is not being serviced by the existing manufacturers of skates but they do pose threat as they can
2 pages (500 words) Assignment
International Marketing Plan Part 3
o finally sell them to the final customers and the last one is one in which the manufacturer gives the products to the intermediary which is the distribution company who then distribute them to the wholesalers and retailers and then finally to the consumers (Bowman, 2007 and De
4 pages (1000 words) Assignment
Assignment 2: Part B: Your Marketing Plan
Baby Care solutions have many competitors who are classified as intra-competitors and inter-competitors from which the company has to differentiate its product from. This report discusses the integrative
19 pages (4750 words) Assignment
Marketing Plan
As such, even though this particular form of marketing would be beneficial in generating brand recognition and interest, it will ultimately be useless unless there is a working website associated with the content
5 pages (1250 words) Assignment
Assignment 2: Part B: My Marketing Plan
Young professionals, sportsmen and students all need an energy boost to improve their performance. The choice for Energize Me is a sudden one as soon as the purchaser is deficient of energy. However, in instances where purchaser
4 pages (1000 words) Assignment
Assignment 2: Part B: MY Marketing Plan
The Consumer’s purchase decision making for the target market with justifications is elaborated. Company introduction and its mission statement are developed along with the feasibility
5 pages (1250 words) Assignment
Assignment 2: Part B: Your Marketing Plan
The main mission of the company is to conduct the business in an environmentally and socially value adding manner by distributing solar energy to the customers at affordable rates and achieve success through the provision of
5 pages (1250 words) Assignment
Assignment 2: Part B: Your Marketing Plan
The company’s strategic location on the main road to Georgia City makes it easy and convenient to locate. Most businesses are exploring ways that can be used to cut down on their budget with the rising cost of running businesses. The quest for reduced costs of
4 pages (1000 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT