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marketing plan ( part ) - Assignment Example
Author : devon65
Pages 3 (753 words)
Marketing Plan I.D. Course Number: Term and Year Executive Summary This is a marketing plan, which is intended to follow the general format and purpose of the topic. The topic is Toronto tourism. The main foci are on identifying the cities that rival Toronto as a tourist destination and how to address the gaps in the existing tourist marketing strategy of the city…
There is a need to create an integrated web portal that will adequately focus on the quality of life in Toronto. Marketing Plan The Business Challenge: Identification of Competing Cities In identifying the competing cities vis-a-vis the tourism industry of Toronto, it is critical to judge what are the strengths and weaknesses of Toronto as a tourist destination. The main strength of the city is that it is highly diverse and business oriented. Several linguistic and ethnic groups live in the highly populated city and most of them are immigrants. As early as 1978, Wall et al (1983) embarked on the task of “identifying visitor profiles of five recreational and cultural institutions in Toronto: an art gallery, a museum, a zoo, a waterside theme park, and a science centre.” Moreover, evaluation of destination attractiveness involves describing the socioeconomic profile of the tourists, identifying their places of origin, finding out the ratios of first-time and repeating visitors, attractiveness from tourist/user perspective, etc. (Crouch, 2011; Wall et al, 1983) Henceforth, in evaluating the role of other cities that determine tourist flows to Toronto, a factual analysis becomes imperative. ...