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McDonalds-arch delux burger - Essay Example
Pages 4 (1004 words)
The study aims at discussing the case of advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures.The motive is to understand the shortcomings of the company due to which the advertisement failed…
After a detailed analysis, recommendations would be stated for this case. Ineffective Advertising Campaign McDonald’s hired an advertisement agency named Fallon McElligot for the advertisements of Arch Deluxe Burger. The amount ascertained for such advertisement campaign was $100 million. The advertisement showed that the children are getting confused as they could not understand what the Arch Deluxe Burger are all about, neither are they liking its look or taste, not any toys are given away with these burgers. It is known as rebel marketing. The motive was to show that the Arch Deluxe Burger was not for the children. Another advertisement of Arch Deluxe Burger showed that the executive chef of McDonalds is explaining the professionals in the elevator why the Arch Deluxe Burger is tasty and motivates them to eat (Kord “McDonalds Arch Deluxe Burger Commercial”). This advertisement was considered awful and was not liked by the people. The message that was delivered through the advertisement was also another drawback which led to the downfall. The message said that “Burger with the Grown-up Taste.” It was tagged as sophisticated product not for kids. In one of the commercial it was seen that the children motivated her parents to go to McDonalds by just saying Arch Deluxe Burger. ...
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