Description and critical evaluation of a company's overall digital marketing efforts

Description and critical evaluation of a company
Case Study
Pages 6 (1506 words)
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Name Course Name Course Instructor Date of Submission Description and Critical Evaluation of a Company's Overall Digital Marketing Efforts Case of eBay Executive Summary According to Marketing Week, eBay was established in September 1995 by Pierre Omidyar’s in San Jose, California.


With up to 4.5 million likes on facebook and over 170 thousand followers on twitter, eBay is actively increasing its popularity all around the world. It has a modern website that is quite user friendly, it easy for one to find his or her way around the site be it to buy or sell a phone, a car or an accessory among others. Consequently, its default search engine gives results of all its networks; the item to be sold or bought, the price range and the even geographical location. Finally, eBay has a mobile application that allows e-mail and message notifications about specific services (O’Reilly, 1). The New York Times has featured news about eBay. Buying a few items on eBay guarantees one to be conversant with the mechanisms and operations of the site. More information and ideas were outsourced from other people who have used eBay before or are still using. Overall Marketing Strategy A marketing strategy refers to the process(s) or model(s) that a company employs to realize sustainable competition and maximize their sales, by optimally using their resources. This would include all the short and long term ideologies in the marketing area, strategy formation, assessment and selection of a good plan, hence to help the organization reach its goal. Marketing, therefore, entails the efforts used to get word out about a product. ...
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