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Outline the key consumer psychology and buying behaviour theory/ies/concept/s being addressed. Draw conclusions from the ac
Pages 9 (2259 words)
Marketing Essay Key Consumer Psychology & Buying Behavior [Name] [Course Title] [University] [Instructor Name] [Date] INTRODUCTION It is very important for the success of business to understand how different factors are involved in the consumer buying behavior and patterns.
Thee psychological factors are further classified into an individuals, motivation, expectations and past experience, attitudes and beliefs, as well as their perception. These factors do not work individually and interact to influence the consumer in his buying behavior. We all wonder why people are more inclined to buy a particular type of product than another. The messages sent through media and advertisements also play a great role in influencing consumer psyche. All this is a prt of a very interesting field called consumer psychology. One formal study defines consumer psychology as, “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” (Hawkins & Motherbaugh, 2007) Consumer psychology has recently attracted a lot of attention in both theory and practice of marketing due to its importance. It is aimed at understanding the consumers and how they react to various to products and services. ...
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