StudentShare solutions
Triangle menu

Critique - Assignment Example

Not dowloaded yet

Extract of sample
Critique

The authors have discussed various approaches the organizations will use modern knowledge to capitalize on customer involvement and transform brand conversation expertise and populations. Therefore, as the marketing world undergoes digital transformations the most essential tools for marketers will be maximizing on forming relationships with the customers and delivery of value to them by taking customers are the central nerve of the marketers’ activities.
These perceptions are echoed by Wong in the article “The Future of Advertising.” Wong makes a similar observation and argues that marketers’ competitiveness will be determined by their ability to identify customer’s specific needs and to satisfy that requirement in real time (Wong, 2015). Also, he argues that the era of mass-marketing products is coming to an end because although televisions and radios assist in reaching many audiences they are not sufficient for consumer engagement. On the contrary, marketers will use strategies to identify the exact needs of the consumer momentarily and satisfy that need in real time. Wong cites an example of Google and Apple use of mobile applications to control human health, cars and homes as a mark of the beginning of the digital era that leads instantaneous satisfaction consumer needs (Wong, 2015). Therefore, marketers will use various applications and devices to interact with consumers and deliver their value through the devices and applications
The book and the article presents the clear truth about the future marketing by arguing that the marketers should understand the specific needs and wants of the customers, focus on particular market segment which they can be able to satisfy and maximize on value creation to appeal to the customers and develop value for them (Kottler & Armstrong, 2015). Through such marketing practices, the organizations can enlarge ...Show more

Summary

In the book “Principles of Marketing,” Kottler and Armstrong (2015) makes important observation about the changing marketing trend as marketers turn to the digital world. They argue that even as the marketers turn to digital marketing they should be more focused on…
Author : urban70
Critique essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Critique"
with a personal 20% discount.
Grab the best paper

Related Essays

Book critique
He has presided and spoke in several seminars and conferences worldwide. His expertise upon the topics of marriage, family and relationships is unparalleled and sought at large. Bur there is more to the man. He also serves as the Senior Associate Pastor of Calvary Baptist Church in Winston-Salem, North Carolina, where he lives with his family.
3 pages (750 words) Assignment
Critique
Beautiful design this is. You have used both color and shape especially of R to bring out the emphasis required. In any case, you
4 pages (1000 words) Assignment
Critique memo
Page one, of the document, deals with identification of the parts of the laptop without dwelling on the specification. Computer specifications come in the second and third pages after giving the overview of the
1 pages (250 words) Assignment
Article Critique
The article provides a significant revelation on how the public views crime and what role the media plays in this standpoint. Had the media been doing their part and providing the public with “reliable information
3 pages (750 words) Assignment
Article Critique
The article identified significance of leadership and “confidence in delegation” in nursing practice (Saccomano and Pinto-Zipp, 2011, p. 522). Its background information established knowledge gap in the relationship between the two factors. The study
5 pages (1250 words) Assignment
Literature Critique
Keung (2009) wanted to explore the why the corporate social responsibility in China was lagging behind the country’s economic development. It was found that various unethical business practices have led to the lack of corporate social responsibility. Keung
6 pages (1500 words) Assignment
Scholarly Critique
The findings of the research confirms that there was a relationship observed between nurses shift length and nurses outcome. The research was also strong because it gave illustrations that showed how nurse dissatisfaction has led
1 pages (250 words) Assignment
Presentation Critique
The lecture generally talks the history of human society. Professor Giddens pointed out the history of human society can be analyzed in these factors: time, space, and
1 pages (250 words) Assignment
Article critique
It has only mentioned ‘action research process’ which may not be as complete to a person who reads the paper. This is unlike the formal research abstract that requires a brief description of the methods used to obtain
7 pages (1750 words) Assignment
RESEARCH CRITIQUE
The theoretical framework utilized in the study was the theory of music, mood and movement. This theory proposes that music produces the psychological response of altered mood leading to improved
2 pages (500 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation