We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Sift cupcake and dessert bar - Essay Example

Comments (0) Cite this document
Name: Instructor: Introduction & Company Background In the year 2008, Andrea Ballus decided to open a Cupcake shop: Sift. The idea for Sift came, as she would not find creative cupcakes for her wedding. Andrea had a history of baking as her mother often baked and decorated her birthday cakes from when she was little…
Download paper
Sift cupcake and dessert bar
Read TextPreview

Extract of sample
Sift cupcake and dessert bar

Since its inception, a few members of staff have been on board and they include Corey Fanfa who joined the Sift team after quitting her career. She spent most of her childhood with Andrea, the baking business was not new to her either, and she quite enjoyed it. Sift has been enlisted on several Food networks including the cupcake wars where Andrea and Corey entered. This gave Sift the much edge that they needed and helped improve the skills of the business and learn what they needed to do to make the better cup cakes. For Sift, the business is just not a business but a passion for them as they are engaged in an activity that they love and are a passionate about. Sift has a wide market being in a college town and ensuring that the customer is satisfied with the product has seen the business grow in leaps and bounds to where it is today. Evaluation and Strategy Andrea, Her Husband, Jeff and Corey are the managers of the business and the key decision makers and they feel that is about time that the business expanded and became the premier cupcake business of choice in the Bay area of San Francisco. Cupcakes are an extremely popular product in the United States base on the fact that they are cheap and also very sweet and yummy. They are also easily accessible and when well made, they give the client a satisfying feel. The product was made popular by the movie Sex and the City and has since then grown to the extent of having a food channel Cup Cake Wars, which Sift occasionally, display their product offerings. The main problem facing the goal that Sift wants to achieve is their line of Credit. They needed to hire more staff that will help the business to rapidly expand and become the premier cup cake shop. The current line of credit that they have in the bank cannot be used as it will hamper the efforts that they have of seeking the small business loans which they badly need to ensure that they become the premier cupcake shop in san Francisco. To be able to achieve these goals, Sift needs to clearly map its goals and objectives as well as know what it wants to achieve as of now. What is important to them as of now is to acquire the capital through the loan and hence expand to become the premier cup cake shop. However, their efforts can be hampered by the lack of expertise as the three of them cannot quite manage to handle the bigger business and they will require more skills and competencies to be able to meander through it. The business has several factors working for them against those working against them. Firstly, there is a huge demand for cupcakes in the market. This means that in spite of the harsh times, there will always be demand for the cakes. The cost is relatively cheap which means the consumers can afford the product. The size of the cupcakes is small and hence not a big indulgence especially with everyone being weary of their health. The product is viewed as a snack for getting the much needed sugar fix as people watch what they are eating. The other success factor for the business is a market niche, which is already established. The business has a huge customer base in women who are high-income earners and are sure of what product they are looking for and what product they want. There is also a presence of a huge market online for the business. Sift has been able to grow to a large business since its ... Read More
Cite this document
  • APA
  • MLA
(“Sift cupcake and dessert bar Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/79385-sift-cupcake-and-dessert-bar
(Sift Cupcake and Dessert Bar Essay Example | Topics and Well Written Essays - 2250 Words)
“Sift Cupcake and Dessert Bar Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.net/marketing/79385-sift-cupcake-and-dessert-bar.
  • Cited: 0 times
Comments (0)
Click to create a comment
Georgetown Cupcake
The Table of Contents Introduction 3 History of Georgetown Cupcake 3 The Market Scenario of Georgetown 4 Marketing Plan Design 6 The Product Line of Georgetown Cupcake 7 Marketing Strategies 10 Marketing Plan Design 11 Conclusion 14 References 15
10 Pages(2500 words)Essay
Replay Sports Bar
Center of discussion in this paper is Replay Sports Bar, a new start-up business with the aim to become the leading bar that offers an environment where sports lovers can enjoy watching games along with delicious food. The company will be first opening its branch in London and then it has planned to expand its business in other parts of United Kingdom and then to other European countries.
16 Pages(4000 words)Essay
Henri Matisse's The Dessert
This essay analyzes The Dessert of Henri Matisse. Matisse painted the piece to fill an order, but his inspiration came from his own preferences of style and expression. Matisse sought to create a painting that focused more on impression than on specific detail, and hence wanted to offer a scene that was different from what might be captured.
6 Pages(1500 words)Essay
Sylvias Bar
Sylvia’s Bar Introduction Sylvia’s Bar is a bar and night club, situated in High Street in Birmingham. It was established by Sylvia Jones in 1986 as a fashionable wine and cocktail bar targeting mainly at the customer segment who working in local banks.
5 Pages(1250 words)Essay
Bar coding and bar-code administation
She figured out that a similar system could be used in the health care sector to improve overall patients’ safety by minimizing the occurrence of errors through a sequence of electronic checks and balances. However, the system seeks not to eliminate nurses’ clinical judgment.
3 Pages(750 words)Essay
Sports Bar
This will be the third sports bar in this region. Though there are other sports bar in the region, Premier Sports bar will be established in a way that will ensure that the customers have more fun and leisure during their dining time. The bar is expected to provide more televisions with a variety of sporting events.
10 Pages(2500 words)Essay
Case Study Sylvias Bar
However the bar and night club in recent times is found to trip down from its past position on account of earning losses and this fact had made the outlet also lose on its past
6 Pages(1500 words)Essay
Dessert cafe
Such dessert café’s are growing in number and have become really prominent in the lives of the common man. Australia is one of the countries where food innovations have
8 Pages(2000 words)Essay
Hookah Bar
Denver is a cosmopolitan region that attracts people from different parts of the world. Therefore, the region comprises of many cultures, which determine the kind of practices and preferences adopted by the
5 Pages(1250 words)Essay
Bar Location
A good bar location is not easy to locate, and the best locations are always expensive. Cost is an important factor because, as an entrepreneur who hopes to start a bar, you get what you
4 Pages(1000 words)Essay
Let us find you another Essay on topic Sift cupcake and dessert bar for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us