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sift cupcake and dessert bar - Essay Example

Only on StudentShare
Undergraduate
Author : awiza
Essay
Marketing
Pages 9 (2259 words)

Summary

Name: Instructor: Introduction & Company Background In the year 2008, Andrea Ballus decided to open a Cupcake shop: Sift. The idea for Sift came, as she would not find creative cupcakes for her wedding. Andrea had a history of baking as her mother often baked and decorated her birthday cakes from when she was little…

Extract of sample
sift cupcake and dessert bar

Since its inception, a few members of staff have been on board and they include Corey Fanfa who joined the Sift team after quitting her career. She spent most of her childhood with Andrea, the baking business was not new to her either, and she quite enjoyed it. Sift has been enlisted on several Food networks including the cupcake wars where Andrea and Corey entered. This gave Sift the much edge that they needed and helped improve the skills of the business and learn what they needed to do to make the better cup cakes. For Sift, the business is just not a business but a passion for them as they are engaged in an activity that they love and are a passionate about. Sift has a wide market being in a college town and ensuring that the customer is satisfied with the product has seen the business grow in leaps and bounds to where it is today. Evaluation and Strategy Andrea, Her Husband, Jeff and Corey are the managers of the business and the key decision makers and they feel that is about time that the business expanded and became the premier cupcake business of choice in the Bay area of San Francisco. Cupcakes are an extremely popular product in the United States base on the fact that they are cheap and also very sweet and yummy. ...
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