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Zara Marketing Plan - Essay Example

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Zara Marketing Plan

From this discussion it is clear that the company responds quickly and more efficiently to customers demand in the market and in so doing, Zara has remained in the forefront in delivering the latest fashion to customers at a fair price in locations like Paris and New York. Zara operates in more than 77 countries since 1990’s, a business that has grown from 6 stores in the year 1979. Later, several retail operations stores sprout up in major Spanish cities before going global as from 1988. The expansion of its market shows the growth in size, production and customer demand. To ensure sustainability in the market and satisfaction of customers, the company invests in innovation and creativity to enhance the introduction of new brands which targets different segments of customers in the market such as the “Pull & Bear”, “Massimo Dutti”, and the “Bershka”.This paper stresses that the ability to identify the consumers in need of the latest fashion and international brands has been the drive towards international growth. This presents Zara to other large competitors in the market such as Victoria’s Secret and GAP as well as from new entrants. The highly targeted market is women as they account for 60% of the company sales. In display, management saw to it that products were mixed from skirts, shirts, to pants; a move that enabled customers to get and buy, unique-well combined outfits. ...Show more

Summary

This essay declares that Zara is a Spanish chain store in the Inditex Group. The global fashion sensation Zara headquarter is located Spain where it was founded in 1975 by Amancio Ortego. The firm deals in design, manufacturing and distribution of clothes…
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Zara Marketing Plan essay example
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