Zara Essay example
Undergraduate
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Marketing
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Zara, one of the largest retail stores in the world, is a Spanish chain store in the Inditex Group. The global fashion sensation Zara headquarter is located Spain where it was founded in 1975 by Amancio Ortego. …

Introduction

The firm deals in design, manufacturing and distribution of clothes while keeping up to the new trends in the market. In May 2001, the company listed 25% of its shares in the stock during the initial public offer for 2.3 billion Euros thus making the founder the richest man in Spain, having retained 61.2% of the company shares. The valuation of the company in 2001 was 12 billion Euros. The products of Zara ranges from stylish men’s clothing, underwear’s, cosmetics, women’s wear, the young population clothing’s, sportswear, casual wear and accessories. Zara accounts for 76% of the Inditex retail stores total sales as it majors in development of fashion at an affordable price. Most of the stores are located in Spain and the others are distributed in other countries. Current Situation The company responds quickly and more efficiently to customers demand in the market and in so doing, Zara has remained in the forefront in delivering the latest fashion to customers at a fair price in locations like Paris and New York. Zara operates in more than 77 countries since 1990’s, a business that has grown from 6 stores in the year 1979 (Torun 9). Later, several retail operations stores sprout up in major Spanish cities before going global as from 1988. The expansion of its market shows the growth in size, production and customer demand. ...
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