Jay's Sporting Goods research paper

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MEDIA PLAN FOR JAY’S SPORTING GOODS Executive Summary This project is intended to assess the current market scenario and design a marketing strategy that would meet the marketing objectives and help Jay’s Sporting Goods to grow in terms of revenue as well as market share.


Jay’s Sporting Goods is compared with the competitors from every possible aspect. Thus after considering the marked differences in the marketing strategy of all three of them we finally reached the SOV that is Share of Voice. After going through some of the survey data available the market condition is judged in terms of demand for any particular product or liking towards any particular game. The study was also done to see whether any segment is untapped or not. SWOT analysis was done to understand the company’s position more properly. Based on the findings, recommendations are made. The company’s market objective is outlined and the marketing strategy is planned. The plan includes type of promotions required by the company, target segment of the company, how can they be reached, the medium that can be used to reach them. To understand the medium again the survey data were referred to understand the most popular mode of advertisement. SITUATION ANALYSIS Marketing strategy and objective The marketing objective of a company can be achieved only by planning the marketing strategies in a correct manner. To outline the marketing strategy for Jay’s Sporting Goods understanding of the 4P’s of Marketing that is Product, Price, Promotion and Place for Jay’s is very essential. ...
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