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Jay's Sporting Goods research paper - Essay Example

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Jay's Sporting Goods research paper

Jay’s Sporting Goods is compared with the competitors from every possible aspect. Thus after considering the marked differences in the marketing strategy of all three of them we finally reached the SOV that is Share of Voice. After going through some of the survey data available the market condition is judged in terms of demand for any particular product or liking towards any particular game. The study was also done to see whether any segment is untapped or not. SWOT analysis was done to understand the company’s position more properly. Based on the findings, recommendations are made. The company’s market objective is outlined and the marketing strategy is planned. The plan includes type of promotions required by the company, target segment of the company, how can they be reached, the medium that can be used to reach them. To understand the medium again the survey data were referred to understand the most popular mode of advertisement. SITUATION ANALYSIS Marketing strategy and objective The marketing objective of a company can be achieved only by planning the marketing strategies in a correct manner. To outline the marketing strategy for Jay’s Sporting Goods understanding of the 4P’s of Marketing that is Product, Price, Promotion and Place for Jay’s is very essential. ...
Pricing Jay’s Sporting Goods has a wide variety of product from different brands whose prices also differ. Since they have tie ups with many brands so the prices range is huge. One can get any item at cheaper price as well as at high price too (Jay’s Sporting Goods). Place Jay’s Sporting Goods is an online and outdoor superstore with two locations in Michigan. It’s a 41 years old business who started their operations in 1971 with 78,000 square ft building in Clare and a 40,000 Square ft building in Gaylord. So customers can visit them not only in their superstores but also online through their websites (Jay’s Sporting Goods). Promotion The various promotional strategies have been adopted by the Company. They offer discounts of certain percentage on certain products. They have also organized some seminars inviting some renowned personalities who are into the world of adventures. They have several outdoor partners, which are mainly different shows telecasted in television and radios. The company Jay’s Sporting Goods also has a product named Gift card which provides you opportunity for not only online shopping but also shopping at their store (Jay’s Sporting Goods). Thus we have thrown a light on the existing marketing strategy from where we can plan our future marketing and promotional strategies which will lead to the growth of the company. SWOT analysis of the company Strength The company deals in a wide variety of products both for men and women. So the company is not gender biased which opens up a huge market for them. The company has gone for an online store where one can buy any item right from their home, at a single click on the mouse. "Give the customer what they need and give them the best service possible" is the philosophy of ...Show more


MEDIA PLAN FOR JAY’S SPORTING GOODS Executive Summary This project is intended to assess the current market scenario and design a marketing strategy that would meet the marketing objectives and help Jay’s Sporting Goods to grow in terms of revenue as well as market share…
Author : curtis04
Jays Sporting Goods research paper essay example
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