StudentShare solutions
Triangle menu

Jay's Sporting Goods research paper - Essay Example

Not dowloaded yet

Extract of sample
Jay's Sporting Goods research paper

Jay’s Sporting Goods is compared with the competitors from every possible aspect. Thus after considering the marked differences in the marketing strategy of all three of them we finally reached the SOV that is Share of Voice. After going through some of the survey data available the market condition is judged in terms of demand for any particular product or liking towards any particular game. The study was also done to see whether any segment is untapped or not. SWOT analysis was done to understand the company’s position more properly. Based on the findings, recommendations are made. The company’s market objective is outlined and the marketing strategy is planned. The plan includes type of promotions required by the company, target segment of the company, how can they be reached, the medium that can be used to reach them. To understand the medium again the survey data were referred to understand the most popular mode of advertisement. SITUATION ANALYSIS Marketing strategy and objective The marketing objective of a company can be achieved only by planning the marketing strategies in a correct manner. To outline the marketing strategy for Jay’s Sporting Goods understanding of the 4P’s of Marketing that is Product, Price, Promotion and Place for Jay’s is very essential. ...
Pricing Jay’s Sporting Goods has a wide variety of product from different brands whose prices also differ. Since they have tie ups with many brands so the prices range is huge. One can get any item at cheaper price as well as at high price too (Jay’s Sporting Goods). Place Jay’s Sporting Goods is an online and outdoor superstore with two locations in Michigan. It’s a 41 years old business who started their operations in 1971 with 78,000 square ft building in Clare and a 40,000 Square ft building in Gaylord. So customers can visit them not only in their superstores but also online through their websites (Jay’s Sporting Goods). Promotion The various promotional strategies have been adopted by the Company. They offer discounts of certain percentage on certain products. They have also organized some seminars inviting some renowned personalities who are into the world of adventures. They have several outdoor partners, which are mainly different shows telecasted in television and radios. The company Jay’s Sporting Goods also has a product named Gift card which provides you opportunity for not only online shopping but also shopping at their store (Jay’s Sporting Goods). Thus we have thrown a light on the existing marketing strategy from where we can plan our future marketing and promotional strategies which will lead to the growth of the company. SWOT analysis of the company Strength The company deals in a wide variety of products both for men and women. So the company is not gender biased which opens up a huge market for them. The company has gone for an online store where one can buy any item right from their home, at a single click on the mouse. "Give the customer what they need and give them the best service possible" is the philosophy of ...Show more

Summary

MEDIA PLAN FOR JAY’S SPORTING GOODS Executive Summary This project is intended to assess the current market scenario and design a marketing strategy that would meet the marketing objectives and help Jay’s Sporting Goods to grow in terms of revenue as well as market share…
Author : curtis04
Jays Sporting Goods research paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Jay's Sporting Goods research paper"
with a personal 20% discount.
Grab the best paper

Related Essays

Research Paper
Step 1: Defining Research Purpose The basic purpose of this research is to find some useful information about Wal-Mart for which I may like to work. Before going to apply and offer my services in this company, it is important to know some of the basic information about this company.
6 pages (1500 words) Essay
Research paper
Notably, money has unanimously revolutionized and redesigned the manner in which societies, economies, and political systems are run today. Thousands of years ago, the concept of money was born. This concept has evolved over time to constitute one of the most used medium of exchange.
3 pages (750 words) Essay
Research paper
They are too dangerous because of their barbaric and deadly nature, damage to property and negative behavioral impact. Proponents of the sport argue the sport to be safer than many traditional sports as they follow strict safety regulations, involve conscious and thoughtful decisions and propagate human health as a whole.
8 pages (2000 words) Essay
Sporting Violence
iccarelli, a professional hockey player was sentenced to a day in jail and a fine of $1000 imposed on him for having struck Luke Richardson on the head, many times, with his stick. This sentence was the result of the trial judges conclusion that “striking the opponents head
1 pages (250 words) Essay
Qatar sporting legacy
Qatar introduced itself into the sporting area while hosting the 2006 Asian Games. Having won the bid for the 2022 FIFA World Cup made Qatar became the highlight of sporting news, as it continues to establish and consolidate its position as a prime sporting
6 pages (1500 words) Essay
Jays Sporting Goods research paper
The study here tries to understand the current position of the company in the market. It evaluates the competitors like Gander Mountain and Cabela’s, present in the market with same product
5 pages (1250 words) Essay
Elevating Brand Values Through Corporate Social Responsibility in China A Study on Sporting Goods Companies
CSR also helps companies to build and elevate their brand image since consumers today prefer goods with CSR attributes. However like everything else, CSR has controversies like spending more on CSR activities can put pressure on
15 pages (3750 words) Essay
Research Paper
It is not uncommon for us to feel uncertain in our life about how to think or behave in accordance with different situations. This is because we lack information. So, we try to imitate others’
7 pages (1750 words) Essay
Research paper
However, employee training cannot resolve system or structural difficulties. Therefore, prior to creating a training program, it is paramount to find out the
10 pages (2500 words) Essay
Research paper
Besides, UAE has strategic approaches to its economic growth that needs acquisition of more IT skills in the economy. The article looks into IT sector of UAE economy in relation to its economic growth, health sector and global completion. It reveals that,
20 pages (5000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation