Research uncovered opportunities for Grandma’s Boy to utilise quality positioning to gain market prominence, with considerable emphasis on values and lifestyles to gain market attention. Grandma’s Boy will find market success through aesthetic packaging, effective integrated promotions and advertisement, and by establishing a competitive pricing structure. 2. Current Marketing Situation The target market for Grandma’s Boy fragrances is the Baby Boomer market and the 18-35 year old male buyer who maintains similar values and ethics of the Grandma’s Boy brand. 2.1 Market description Grandma’s Boy Fragrances is a values-based brand promoting corporate principles such as family and social connectedness. The most viable markets are the Baby Boomer market, a market of buyers born between 1946 and 1964. Expenditures on children and family represent the majority of volume consumption for this market (Baby-boomers-life.com 2010). Furthermore, a 2005 telephone survey utilising a sample group of approximately 1,200 Baby Boomers indicated that 91 percent believed family stories and family values are the most important lifestyle need (Coombes 2005). This strong drive toward sustaining and improving family dynamics in the Baby Boomer market represents significant opportunities for capitalisation by expressing family, tradition and nostalgia (as appropriate) to gain market interest. Baby Boomers are also likely to make consumption decisions that are aligned with their own personal values and ethics (Myron 2012). The secondary target market, the 18 to 34 year old markets, maintain favourable lifestyle-based characteristics for achieving profit success and market share in the fragrance industry. A recent study found that those in the Generation Y market are confident and secure and tend to gravitate toward premium and luxury products to justify their identity (Executive Digest 2008). Another study utilising a large sample of 24-35 year-old markets indicated a propensity to switch brands when a second competitive brand has their values linked to good causes (Myron 2012). This represents an ethical buying behaviour in an ideological market, an advantage for this socially responsible brand conception. 2.2 Product Review Grandma’s Boy Fragrances are designed to capture the essence of family togetherness and translate this set of corporate values into a total integrated marketing campaign. Grandma’s Boy will establish a cooperative supply chain structure that allows for premium ingredient procurement and rapid research and development to maintain innovative focus. The Grandma’s Boy product line consists of the following product conceptions: Humdrum – A premium, musk-scented product with overt masculine characteristics. Mother May I – A whimsical product, founded on a variety of blended fruit and natural essences ingredients. Bring it Home – A flowery, yet rugged scent with essences of apricot and lavender. Yenzig – A sweet, aromatic fragrance akin to major competitors such as CK1. During launch, these four product conceptions will be the focus of initial product offerings until Grandma’s Boy is able to determine which fragrances are meeting with market success and interest. Each packaging concept will bear the Grandma’s Boy logo, along with a colour coordinated scheme of baby blue, orange, copper tone, and ultra-modern graphics. Major companies in different industries such as The Home Depot and Sainsbury’s have found considerable psychological benefits of
A Marketing Plan BY YOU YOUR SCHOOL INFO HERE DATE HERE Grandma’s Boy – A Marketing Plan 1. Executive Summary Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors…
Cooke (2010) posits to the effect that the plaintiff should prove to the court beyond reasonable doubt that he has suffered a civil injustice such as injury, loss of employment or income as a result of the defendant’s action. Remedies can only be given in form of compensation if he court can prove that the plaintiff has suffered an injury as a result of the action of the defendant.
Contextually, the service proposed through this report, to be included by the organization, would emphasise on building customer satisfaction by rendering them with extra services such as serving them with coffee, looking after their conveniences and clarifying their queries regarding the items showcased in the museum.
A business survives because of its market. Therefore to maintain the customer base, the business needs to present quality product & service to the market. The market is full of substitutes, so whenever a product or service deteriorates its quality the customer shifts to the other available options.
Culture of UAE and its features:
According to the report by RNCOS (2010) it has been determined that only 20% of the population of UAE is based on its nationals and 80% is based on the people that have been shifted to UAE from different regions of the world with different purposes.
Ariel Plumbing Services (APS) has decided to use sales force for the promotion of their plumbing services in the eastern region. The intention of the directors of APS is to personally communicate their services to the prospective corporate customers through employing the sales force.
The study also aims at understanding and developing a promotional strategy for the motor racing event. The study analyzes all the possible means of communication and marketing that the event organizers must undertake so as to make the
the food product, the consumer’s environment and his or her countries economic status greatly influence the consumer’s behavior in making the purchase of food. In addition, the consumer’s culture, social, and personal and psychological interests greatly determine his or
This marketing strategy will help gain an understanding of how we will position ourselves in the market offering. Moreover, it will show how the Amal car will be the right product in the right place, and price.
Amal car is technologically advanced, fuel efficient,
3 pages (750 words)Assignment
Get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Didn't find an essay?
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org