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Sales Force - Essay Example

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Sales Force

Selling tools includes a clear description of the product or services that a company is providing. The benefits of service and the product in the future are another tool of selling and to whom it will be more important and why. A good sales portfolio should have various things including a clear description of the product being sold. Business cards and brochures will be needed to make the portfolio more appealing to the customers by using MS Publisher and MS word. The portfolio should be in a single file with all the specials tools to explain the serve or product and its benefits. The Product and the Market Target market should have qualifying and determining dimensions that match the needs of customers by providing good services and products. Determining and estimating the competition strength is also important in sales and marketing. What qualifies a service or a product to particular market segmentation and what hinders maximum profits should be determined. Knowledge of the segment that will need a company’s product or services will save time and resources, and this can be done by determining dimensions of sales. Demand of a product should be well estimated for accurate production. Demand estimation will reduce wastages of resources or losing of customers because the products were not enough. Trade area analysis is very important in sales, as a company will know which part of the country needs their goods or services. Trade areas differ with geography, political stability, and economical advantage and a company that have all this details will have a competitive advantage. Market potential and sales forecast should also be checked before a company engages is sales in an area. The product that a company is selling is the most important aspect is sales and marketing. What the product entails is something that matters to the customers and should be what a company takes in into account before manufacturing it. Why the product, who will it benefit more, where will it be sold, how much will it go for, and what profits margin is expected to bring. A good product should not stay on the shelf for long instead every production should be increased because demand has also increased. Pricing for personal selling has been considered the strongest promotion tool as it personalizes the message to the customer. The sales tend to be higher when personal selling is conducted, ensuring that all the profits go to the company instead of having to divide them among the sales agents. Personal selling also uses various technologies and helps overcome geographic limitations because the companies are able to draw budgets for the sales. This kind of selling also promotes good relationships between the customers, management, and employees. This creates loyalty in the company a very important aspect in a business. Promotion strategy is an element very important in the marketing mix that involves advertising of a product for customers to be familiar with it before purchasing. Advertising to be done before the product is in the market to get people responses, and ensure that the customers do not forget its value. Personal selling is the other component of promotion strategy where the producer promotes their product personally. This creates brand loyalty from the customers ensuring that they do not stop using the product. Public relation is the last promotion strategy that should be considered. This is how a company relates to the ...Show more


Sales Force Name Professor Course Institution Date The Selling Process Sells presentation is an important aspect in sales, which includes getting attention from the buyers for ones goods or services. After they have the attention, it is very important to make them have an interest in ones good by explaining why their good is better than the competition…
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