IMPORTANCE OF RELATIONSHIP MARKETING - Essay Example

Only on StudentShare

Extract of sample
IMPORTANCE OF RELATIONSHIP MARKETING

Apart from trust and commitment that are given focal importance in relationship marketing, there are other factors such as communication, loyalty and satisfaction that play key role in relationship marketing. Moreover, each factor lends support to other factor finally leading to success of relationship marketing. Therefore, based on the stated role of these factors relationship marketing literature asserted due importance; hence, guiding marketers to address in large to gain the successful relationship marketing (Østergaard & Fitchett, 2012).
Variables of relationship marketing if employed in correct plan can lead business entitled to winning awards (Corsaro & Snehota, 2010). The notion provide accurate for defining the status of Singapore Airlines that has frequently managed to win the quality service awards. Singapore Airlines with consistency applied the relation marketing mechanism across board and developed bonding with customers as well as employees. Singapore Airlines won the trust, loyalty, commitment and satisfaction of customers as well as employees by oral and actions communicating bottom line of its business vision of delivering high-quality service. ...
Download paper

Summary

Relationship marketing has become a critical part of business marketing for the last two decades. Comprehensive definition of relationship marketing refers to exploiting long term positive impact on the business with optimum utilisation of resources. …
Author : sydneezboncak

Related Essays

Digital Marketing: The Importance of Social Media
10 pages (2510 words) Essay
The Importance of Marketing for Business
5 pages (1255 words) Essay
Relationship Marketing Term Paper
4 pages (1004 words) Term Paper
Marketing Mix and its Importance for the Marketers
7 pages (1757 words) Essay
Services and Relationship Marketing
7 pages (1757 words) Essay
Relationship Marketing
11 pages (2761 words) Assignment
Contemporary Issue In Marketing
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!