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marketing - Assignment Example
Author : sschmidt
Pages 3 (753 words)
[Name of Student] [Name of Professor] [Course] [Date] Marketing Apple has introduced the iPad to great market success. Which quadrant of the BCG matrix would you put it in and why? What strategy would result from placing it there? I would classify Apple iPad as the star product of the company…
The market share of iPad is also high because Apple is a pioneer in the technology. Though other companies such as Samsung have launched similar prototypes, these companies do not have the first mover advantage. Thus the most relevant strategy for iPad given its position is a good amount of promotion. Apple should invest in promoting this product to improve on the sales of the product. Find 2 examples of mission statements. Do you think these statements reflect the companies? Mission Statement of Coca Cola: To refresh the world; to inspire moments of optimism and happiness; and to create value and make a difference (Coca-Cola). This statement reflects the new image of Coca-Cola that has been developed through the most recent campaign. TV advertisements promoting the product show happy people being refreshed. This mission statement portrays the company as an organization brining optimism and warmth for its customers. It however, misses one big element and that is taste. Mission Statement of Facebook: ‘Facebook’s mission is to give people the power to share and make the world more open and connected’ (Facebook). This mission statement reflects a company centered on the people and how to improve on their sharing experience. Facebook’s mission shows that the company values its users and is build around improving their experience. ...