StudentShare solutions
Triangle menu

Marketing Across Cultures - Term Paper Example

Not dowloaded yet

Extract of sample
Marketing Across Cultures

Legislation may also prove to be a potential problem as the laws are set up to encourage exportation of products and limit the number of imports that are coming in so as to promote the growth of their economy(Balasubramanian, Kahrr & Patwardhan 196). The lack of established distribution chains is another problem that one may encounter during this endeavor as these countries do not have a large number of franchise outlets that one is able to draw up distribution agreements with. The country that may pose the biggest problem with distribution is most likely to be China due to its communist stance within the government that is not inclined to accept western products more readily as compared to India and Japan. 2. Many products fulfill both a functional need as well as a social need. When deciding how much to adapt an existing product for a new foreign market, which type of need should a marketer focus on? Explain your answer. ...
This is because unless a product’s design is to be drastically changed, it will maintain the same use as in other markets, thus, the best way to create an in-road into the market is by finding a way of marketing the product as essential in terms of societal use. This will attract potential consumers to the product as well as create an opportunity for the product to compete with other alternative products that may already be present within the market. Concentrating on the social need will ensure that the target audience feels like it is a product that they require in their lives whilst concentrating on the functional need opens doors for potential consumers to dismiss as an unnecessary expense. 3. Comparing a supermarket in Tokyo, Japan with one in Dallas, Texas, which of the two is likely to have higher sales of snacks and sweets (Items usually found near the cash register at the checkout)? Explain your answer using the most relevant cultural dimension. In comparing the spending culture of the two countries, it is most likely that the sales of snacks and sweets at the counter will be higher in Dallas, Texas, than in Tokyo, Japan. This is because despite both locations having a reasonable amount of individuals who are able to afford this, the western culture is characterized with the nature of impulse buying on a higher level as compared to their oriental counterparts (Kotler & Keller 45). The main reason why these products are placed at the counter of a shop is due to the factor of impulse buying, thus, this is what will need to be considered when tackling this query. That is, the products are placed at the counter to tempt buyers who had not initially planned on purchasing ...Show more

Summary

Name Subject Instructor Date Marketing across Cultures 1. What are the problems you are likely to encounter with the distribution of your products in: China, Japan, and India? Which country poses the biggest problem? Explain your answer. There are a number of problems that one is likely to encounter when distributing products in the above mentioned countries, though it should be noted that some of these problems will be more pronounced in one country that in another as they do not all possess structures that are exactly similar to one another…
Author : cking
Marketing Across Cultures essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Marketing Across Cultures"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis of Cross Cultural Consumer Behavior and marketing communication
One of such factors is product marketing. To what extent consumers will accept one particular product depends to a large extent on how well the product has been marketed. Consumer behavior is partly unpredictable, though in some cases the type of branding might affect the purchasing behavior of the consumer.
15 pages (3750 words) Term Paper
Strategic Marketing Plan
As such, it will utilize every opportunity available to be able to penetrate the target market and gain revenues to continue its operations. To meet its corporate objectives, Aviano Coffee Shop shall maximize the capital investments and ensure a positive cash flow through meeting targets and creating a workable profit and loss chart to monitor the transactions.
20 pages (5000 words) Term Paper
Transport Across Cell Membranes
The membrane is made up of a phospholipid bilayer wherein proteins are incompletely or completely implanted. The membrane builds a solubility fence which detaches the components of the contained volume from external components.
3 pages (750 words) Term Paper
Advertising:Strategies to make a successful sales promotion
Sales promotions include communication activities that help in adding value to the customers, wholesalers and retailers. Sales promotion helps in building interest amongst the customers by making them purchase the product. Some of the techniques related to sales promotion are premiums, samples, point of purchase displays, contests, etc.
6 pages (1500 words) Term Paper
International Marketing-Core Assessment
There are emerging markets for Starbucks. In the development of new marketing strategy, the targeting of the emerging and new market will encourage the development of new approaches. From the past trend, the company has expanded fast in America with greater repercussion.
8 pages (2000 words) Term Paper
Wold Cultures
Name Professor Title Date [] Judaism Art Jews have been in existence dating back to the ancient times. In fact, by the year 1000 B.C.E. the Jewish founded Israel. Since then, Israel has practiced Judaism. Throughout history, several Jewish traditions have experienced several challenges along the way including the colonization by the Romans (Birkey 115).
8 pages (2000 words) Term Paper
Advertising: strategies to make a successful sales promotion
Sales promotion is an important tool in the process of marketing an organization’s product or service. It aims at improving sales of an organization by altering the behavioral pattern of consumers towards purchasing
4 pages (1000 words) Term Paper
Wold Cultures
Christianity originated from Judaism where it began as a sect but would later grow rapidly to have global appeal that has cut across various countries, culture, ethnicity, and race. The presence of Christianity and Judaism would later inspire
10 pages (2500 words) Term Paper
Difference between cultures
Every culture has its own specialties, which are according to the residents of that particular country. Some cultures have similarities with some other cultures while in some respect they are different from each other. I am an Emirati individual, residing in Abu Dhabi
5 pages (1250 words) Term Paper
The Use of Conflict Management Styles Across Different Cultures
The accommodating approach is preferred when the parties are uncertain about their future and prefer maintaining harmony and stability while collaborating approach is used when the parties are capable of
6 pages (1500 words) Term Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation