Marketing Across Cultures

Marketing Across Cultures Term Paper example
College
Term Paper
Marketing
Pages 6 (1506 words)
Download 0
Name Subject Instructor Date Marketing across Cultures 1. What are the problems you are likely to encounter with the distribution of your products in: China, Japan, and India? Which country poses the biggest problem? Explain your answer. There are a number of problems that one is likely to encounter when distributing products in the above mentioned countries, though it should be noted that some of these problems will be more pronounced in one country that in another as they do not all possess structures that are exactly similar to one another…

Introduction

Legislation may also prove to be a potential problem as the laws are set up to encourage exportation of products and limit the number of imports that are coming in so as to promote the growth of their economy(Balasubramanian, Kahrr & Patwardhan 196). The lack of established distribution chains is another problem that one may encounter during this endeavor as these countries do not have a large number of franchise outlets that one is able to draw up distribution agreements with. The country that may pose the biggest problem with distribution is most likely to be China due to its communist stance within the government that is not inclined to accept western products more readily as compared to India and Japan. 2. Many products fulfill both a functional need as well as a social need. When deciding how much to adapt an existing product for a new foreign market, which type of need should a marketer focus on? Explain your answer. ...
Download paper
Not exactly what you need?

Related papers

Marketing Across Cultures
Distribution will be done through direct selling and kiosks. Products will also be sold in malls and toy centers. It will be priced competitively with different payment terms. The promotion is positioned to be clean and lean fun: “C-Lean Fun!” The targeted values are health and beauty, with an understanding for the conservative side of the Emiratis. The “clean” adjective also appeals to…
The Determinants of Sustainable Competitive Advantage in International Marketing
Same way many other prominent companies failed to develop properly in international market because of their misinterpretations and wrong perceptions about the sustainable competitive strategies in international market. Knowledge management, cost leadership or differentiating, innovation or development of new products, timing of introduction of new products, customization of the product and…
Marketing Across Cultures
Thus what is seen is just as important as what is written or what is spoken. Therefore visual or non-verbal communications about brands and products must be adapted to culture to connect with people in high context cultures. In particular, people from high context cultures are more socially oriented and prefer to have face-to-face, or interpersonal dealings in communications (Usunier & Lee, 2009).…
Marketing across culture
Some segment markets may place importance on such color which is why Denon has to adapt. For example, in China and some eastern culture, the color of gold has favorable association unlike in the west where it is perceived as inappropriate for audio components. Warranties are also limited as a marketing strategy in some market to lower the price of the product to make it competitive in a price…
Marketing across culture
Therefore, marketers need to have different marketing strategies for each and every market where it is being sold and marketed. This is the reason why Denon sells its surround sound receivers with different model numbers, features (silver, black, gold tone) as well as warranties in order to cater to the unique needs of these markets. In order to combat the problem of different needs of the…
Marketing Communication
Amongst our clientele, Burberry Plc is one of the leading customers whom we are serving currently and are responsible for handling all their marketing activities within our region for the period running through July to December 2013. Burberry is a fashion brand, established since 1856, mainly dealing in men and women clothing and similar luxurious accessories (Burberryplc.com). This paper provides…
Marketing Across Cultures (details see instruction)
The company, prior to Turkish entry, must be considerate of religious practices of Turkish consumers, the available infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, economic conditions in the state, and available mediums in the country for promotion. 2.0 Expansion strategy In current Turkish society, 98 percent of consumers…