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Marketing Across Cultures
Pages 6 (1506 words)
Name Subject Instructor Date Marketing across Cultures 1. What are the problems you are likely to encounter with the distribution of your products in: China, Japan, and India? Which country poses the biggest problem? Explain your answer. There are a number of problems that one is likely to encounter when distributing products in the above mentioned countries, though it should be noted that some of these problems will be more pronounced in one country that in another as they do not all possess structures that are exactly similar to one another.
Legislation may also prove to be a potential problem as the laws are set up to encourage exportation of products and limit the number of imports that are coming in so as to promote the growth of their economy(Balasubramanian, Kahrr & Patwardhan 196). The lack of established distribution chains is another problem that one may encounter during this endeavor as these countries do not have a large number of franchise outlets that one is able to draw up distribution agreements with. The country that may pose the biggest problem with distribution is most likely to be China due to its communist stance within the government that is not inclined to accept western products more readily as compared to India and Japan. 2. Many products fulfill both a functional need as well as a social need. When deciding how much to adapt an existing product for a new foreign market, which type of need should a marketer focus on? Explain your answer. ...
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