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strategic marketing management
Pages 20 (5020 words)
Strategic marketing management Name Institution Sony Corporation strategic marketing management Table of Contents Table of Contents 2 1.0 Introduction 4 1.1 Marketing strategy 5 1.3 Strategic Marketing and Corporate Strategy 6 1.2 Strategic marketing Planning Process 11 2.1 Situational Analysis 13 2.2 Strategic Planning Process: Sony Corporations 18 2.2.1 Political, Legal, and Regulatory Risk 18 2.2.2 Exchange and Repatriation of Funds Risk 19 2.2.3 Competitive Risk 19 3.3 Mission and Objectives 20 3.1 Defining and Formulating Marketing Strategy 21 3.2 Developing marketing plan 21 2.3 Strategy Implementation and control 22 4.0 Conclusion 22 5.0 References: 24 6.0 Appendix 26 1.0 Introduction
Sony, a leading firm in the rapidly changing digital appliance industry has continued to explore and establish new markets globally. In addition, the corporation has been dealing with customer electronics from the time the World War II ended. The company with their wide experience and participation in the global market for long, it has enabled the company to grow and become the global company and the wealthiest. The company markets its products and services globally under the famous trademark “Sony”, which is registered in more than 204 countries globally. These subsidiaries both in Japan and those distributed all over the world, has the responsibility of marketing the company’s products and services (Hodgson, 1998, p19). The Sony Corporation has more than 30 Subsidiaries Company in Japan and more than 50 subsidiaries outside Japan. Sony Marketing (Japan) Inc. has the role of sales and marketing of the company’s products. ...
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