Brand Analysis - Essay Example

Only on StudentShare

Extract of sample
Brand Analysis

After a few years, Starbucks completely redefined the American coffee shops. High priced Brews, Lattes, Moccachinos, Cappuccinos and Frappes awakened the senses of 50 million customers across the globe (Burks, 2009, p.01). The company was formed in 1971, in Seattle. It was an initiative of a group of three friends-Gordon Bowker, Jerry Baldwin and Zev. Initially, the store was named as ‘Starbucks coffee, Tea and Spices’ (Burks, 2009, p.01) and the brand logo depicted a chocolate brown colored two tailed mermaid (Gilbert, 2008, p. 13). Later, the name of the store was changed to ‘Starbucks’ and its logo was re-colored to bright green. Starbucks was initially formed with the motto of selling good coffee with a unique flavor that a regular coffee brand wouldn’t offer. After the company was listed in the National Association of Securities Dealers Automated Quotation (NASDAQ), the growth of the company accelerated and it opened 16,680 stores across the globe. Today, it has become a global brand with its footing in 47 countries around the world and its net revenue reaching over $ 10 billion (Burks, 2009, p.06). Most of the consumers associate a brand with its logo, which reminds them of the brand promise that an organization makes. ...Show more

Summary

Brand Analysis Name of Student University A brand is a collection of symbols or experiences that is associated with a product, service or organization (Gupta, 2009, p. 01). The brand of a company reflects the organization’s concept, principles, ethics and values…
Author : thompsonkaitlyn
Brand Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Brand Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Brand Analysis
Brand image is what a selling firm should build, develop and commit to reduce the gap between its perceived and intended outlook among the consumers for their brand to be a success. This paper will analyse Nike, which is a sports brand franchise belonging to the Nike Company of America, in terms of the brand promise, personality, values, attributes, and visual identity.
4 pages (1000 words) Essay
Brand analysis
Competitor selling for 20 bucks whereas LT sells for $100. Labor intensive manufacturing Only tools solution whereas competitors provide solution to other personal and home requirements. Set designed tool kit does not facilitate customized solution kit. OPPORTUNITIES THREATS Robotic manufacturing to cut cost.
3 pages (750 words) Essay
Brand analysis
The pocket tools produced by the company have a dozen ways in which to fold while boasting a rich number of products in the market, averaging to thirty products. A majority of the stainless-steel tools produced by Leatherman are a combination of blades, pliers, files, pruners, screwdrivers with some sets having cork screws.
3 pages (750 words) Essay
Brand analysis report BONDS
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability and comfort. This brand is iconic in that it has originated in, produced and marketed to Australia.
12 pages (3000 words) Essay
Brand Strategy and Analysis
This involves data research and customer segmentation which helps to create a brand strategy by deriving a critical understanding of the customers’ preferences, behavior, and needs (Alameda County SBDC, 2013). For instance, companies can carry out frequent brand audits and perform multi-dimensional analysis to enable the company understand the customers’ use of the brand and their resultant experience.
4 pages (1000 words) Essay
Victor & Rolf brand analysis
All of these brands are ruling over the fashion industry through their eye catching clothing for both men and women and involving in many other product lines also. Victor & Rolf is one of the leading brands of the fashion industry. Viktor & Rolf is a company, headquartered in Netherland and well operating in Fashion industry.
10 pages (2500 words) Essay
Toyota Brand Analysis
This concept is referred to as brand equity. 2. Elaboration - make the brand easy to remember and develop repeat usage. There should be accessible brand attitude, that is, the consumer should easily remember his or her positive evaluation of the brand. 3.
4 pages (1000 words) Essay
Piaget's Brand and Competitive Analysis
All of these combined result in a unique fashion product which is marketed under the brand name "Piaget". (Piaget Official Website, 2009) 1960: The brand introduced the first ever 12p Caliber movement, which took their name in the Guinness book of world records This made Piaget, the undisputed leader in the watch making industry.
10 pages (2500 words) Essay
Brand Analysis
Before Starbucks, a cup of coffee meant a cup of steaming black brew (Burks, 2009, p.01). After a few years, Starbucks completely redefined the American coffee shops. High
4 pages (1000 words) Essay
Brand analysis
Advil is the number one pain reliever recommended for athletes in relieving muscle and body pains, such as back pains incurred due to awkward postures of
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT