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"Wal-Mart Update,2011" write-up - Case Study Example

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Undergraduate
Author : vivien54
Case Study
Marketing
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Summary

Name Date Course Section/# Wal-Mart Case Review Based upon the given case study that has been reviewed, this brief analysis will attempt to answer several question related to Wal-Mart’s growth potential and best course of strategic planning to continue to maximize its growth into the near future…

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"Wal-Mart Update,2011" write-up

Accordingly, the first part of this discussion revolves around the definition and understanding of strategic groups. Figure 1.0, available at the bottom of this brief analysis, summarizes the strategic group situation that Wal-Mart currently competes within. As a function of better understanding the level to which the determinant factors of this strategic grouping takes place, this author has defined the X and Y axis of the graph provided as product differentiation and price. Due to the fact that what the stores are able to offer and at what price seem to be the very foundation of the market’s definition of potential success, these have been determined to the most important factors. Within the figure provided, Wal-Mart of course ranks highest with regards to product differentiation and falls within a relatively low price range. Comparatively, stores such as Family Dollar and Dollar Tree offer a far lower level of product differentiation but much lower pricing than does Wal-Mart. Likewise, Wal-Mart’s main competitor within the US retail market, Target, offers a high level of product differentiation but at a relatively higher price than any of the other firms that have been analyzed. ...
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