Customer Relationship Management - Essay Example

Only on StudentShare

Extract of sample
Customer Relationship Management

Such an organization will have competitive advantages such as certified ISO 9000, reduction in costs, delivery on time, new technologies and CRM implementation. Marketing activities are important because they add value to CRM through tracking a customer’s activities. CRM, in current days, is considered a buzzword in selling and marketing activities (Bidgoli, 2010). There is tracking of cookies, which is similar to that of Google Analytics, which will allow an organization to build a digital trail of a customer interacting with the firm automatically. Google Analytics does provide the overall trends of the visitors while marketing automation will offer tracking at a micro level hence the organization is able to see the activities of its customers. For instance, a customer will open a paper, view the price information in the paper and this information is able to give sales representatives intelligence regarding their prospects. CRM can include capabilities of emails while marketing using automated software will offer comprehensive marketing system via the email. ...
Download paper

Summary

CRM has its focus on the ability to aggregate knowledge about customers who have a significant in affecting the profitability of a company, and managing these customers for the long-term profitability of the firm. Marketing, on the other hand, does focus on orchestrating one-on-one communication with early stage prospective customers and on routing of new prospects for managing subsequent marketing and selling activities of a firm…
Author : hamillolaf

Related Essays

The influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement
This dissertation presents an examination of influences of social media on CRM and critical factors for customer engagement in an age of social media by presenting salient themes from published literature in a review of relevant literature, and an examination of expert insights acquired from semi-structured interviews involving experts. In an age of ubiquitous computing, customers are becoming more digital oriented and the advent of social media has unleashed far-reaching change in the way in which individuals interact. The social web now represents the enormous power of the collective and...
42 pages (10542 words) Dissertation
Customer Relationship Management Strategies: the Case of Apple and IBM.
Thus, successful businesses have effective CRM. The CRM strategies define the relationship or the interface between a company and its customers. The levels of customers’ satisfaction in most companies have declined due to emphasis on products and brands. This paper will therefore analyze CRM strategies in relation to IBM and Apple Company. Introduction A sufficient customer base is the most significant asset of any organization. Sustaining a sufficient customer base requires business organizations to device strategies that enhance customer’s relationship with the business organization....
9 pages (2259 words) Research Paper
The Impact of Value in Customer Relationship Management on Consultation Management Industries in Saudi Arabia
The Private Sector and the Use of Consulting Services 13 2.4. Why Consultants? 16 2.5. Customer Satisfaction 18 2.6. Service Quality 19 2.6.1. Perceived Functional Value 23 2.6.2. Perceived Technical Value 25 2.6.3. Monetary Value 25 2.6.4. Emotional Value 25 2.6.5. Perceived Outcome Quality 26 2.7. Empirical Studies on Consulting Services 27 2.8. Conclusion 30 3. Methodology 3.1. Introduction 31 3.2. Research Approach 31 3.3. Research Methodology 32 3.4. Research Design 32 3.5 Respondents and Sampling Plan 34 3.6. Data Collection Procedures 34 3.7. Instrument 35 3.8. Validity and Reliability...
60 pages (15060 words) Dissertation
Customer Relationship Management- Read the files attached
Nurturing Customer Relations Customer relation is imperative in business management. Experts posit that its effectiveness depends on top management’s commitment to exemplify leadership, strategic direction, and entrepreneurial goals (Cap Gemini and International Data Corporation, 1999). Business managers conjectured that customer-focused model demand management to train and improve workers’ skills and knowledge on customer relations. It is essential to motivate them and to become more responsive and sensitive to customer needs and behaviors (Chen & Popvich, 2003). It improves performance...
7 pages (1757 words) Assignment
the impact( positive and negative) on the customer relationship management in the hospitality and tourism
221) stated that CRM has many definitions depending on different people and their industry and in most cases it is also referred to as relationship marketing. CRM can be defined as a marketing method that allows a company or an organization to use its available resources to establish a lasting relationship with customers, thus gaining a competitive advantage compared to its competitors (Mohammed & Rashid 2012, p.221). It can also be defined as a method of retaining clients using after sales strategies. CRM, if properly implemented, can be suitable for the hospitality and tourism industry...
4 pages (1004 words) Essay
Customer Relationship Management For The Birmingham New Library
These strategies are vital for assessing both the internal and external environments, which are favourable or unfavourable to the successful business activities. The researcher incorporated varied marketing strategies vital for enabling the Birmingham Library to accomplish their goals successfully. The researcher provided varied recommendations which the company should take into considerations in order to achieve successful business performance. The action plan was formulated that attempted to reveal the way the objectives of the company will be achieved. Lastly, the conclusion was included...
13 pages (3263 words) Essay
customer relationship management CRM
In this study, the key marketing principles of Primark will be evaluated. Product: - Most of the company’s merchandise of the company is manufactured by the company itself. The company specializes in menswear, childrenswear, womenswear and home-decor products. Some of the bestselling products of the company are footwear, accessories & hosiery, lingerie, and cosmetics. Most of the brands sold by the company are their own brand. Some of renowned ones are Atmosphere, Denim Co., Secret Possessions, Ocean Club, Backswing, Early Days and Rebel among others (Primark, 2013). With wide range of...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!