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IKEA looks to furture Penetrate the U.S Market. - Case Study Example
Author : rodger58
Pages 5 (1255 words)
Name Date Course Section/# Questions and Answers Q1) When a firm seeks to grow and/or to penetrate a new market, there are a number of determinants that must be understood and actuated upon in order for a successful result to be realized…
As such, the author of this brief marketing case study will seek to implement this approach with regards to IKEA’s proposed expansion and further integration/penetration within the United States market. According to the previously mentioned chapter’s rubric, the first letter of the DEFINE acronym states that the firm in question must define the problem. Obviously, this may seem as a simple approach; however, the reader would likely be horrified to know just how many very large and otherwise successful firms had sought to work out the problem that they saw as represented without seeking to define or recognize the full scope of the ancillary and tangential issues that were acting on the exemplification of the problem within the firm. With relation to IKEA, the definition of the problem will herein be discussed. IKEA is faced with a situation in which although its product line is understood and appreciated, there is a great deal more market engagement and customer utility that the firm can ultimately be gained should the popularity of IKEA in the United States begin to mirror that what is experienced in Europe and other markets in which it competes. As the rubric of the article in question states, the second determent in the “DEFINE” acronym is that of enumeration of the decision factors. ...