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hotel marketing - Assignment Example

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Author : montanaweber

Summary

Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: …

Extract of sample
hotel marketing

When a product is marketed well, the value of a product is communicated and consumers’ relationship with the company will be well managed hence benefiting the company. For a hotel business to succeed there is a set of engagements required, these include, capturing the inside of the market, creating a good public relation so as to connect with the customers well, providing the best services, developing a long term growth, being in a position of developing and delivering value in time, and having good marketing strategies. In our hotel industry, we are targeting several groups of guests including those planning for weddings, group meetings, tourist guest house, large corporate meetings, reunions, training seminars, and luncheons. Marketing will assist us to know who our customers are and how to satisfy their requirement. Due to the competition existing in the industry, we have developed a motto GIVING THE BEST TO ALL so as to attract people from different ages and different multicultural background. I selected the outlet serving each group depending on the age, marital status, ethnic/racial background, income, education status, employment status, accessibility, and interest of each group because different mode of communication can reach different groups differently. This article explains how to lure customers and the cost of marketing in the hotel. ...
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