Marketing Strategy

Marketing Strategy Term Paper example
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Marketing strategy for Apple’s iMac Name Instructor’s name Course name Date of Submission Marketing strategy for Apple’s iMac Executive summary The Apple Company is one of the biggest companies that deal in the production of software and hardware worldwide.


This will help the company in bringing together all the basics of marketing for the purpose of ensuring that the objective of the promotion; that is entering a new market of the new innovation is achieved. Introduction The first iMac was the earliest legacy-free PC. The original iMac was the first ever Macintosh computer not to have the FDD and to be fitted with a USB port. All the Macs have consequently fitted it. Through the USB port, we find that the makers of hardware could produce items that compatible with both the Macs and the x86. Initially, the users of Macintosh were forced to look for particular hardware, like the mice and keyboards that were specially designed for the ‘old world’ the exclusive ADB interface and modems together with printers with the LocalTalk ports of the Mac. Only a small number of the models from particular producers or companies came with these interfaces, and usually and often went at a premium price. Being cross-platform, we find that the USB has enabled the users of Macintosh to choose from a large variety of devices that are promoted for Wintel PC platform, like storage devices, mice, canners, USB flash drives and hubs. As the USB was slower compared to many ports present at the time like the SCSI, iBooks, and the unmodified iMacs were seriously crippled until sufficient replacements like the USB 2.0 and FireWire were standardized. ...
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