Advertisemnt of junk food - Essay Example

? Advertisement of Junk Food Advertisement of Junk Food The advertisement of junk food has been on the increase in the many parts ofthe world. The advertisers use both the traditional forms and modern ways of advertisement. The traditional ways of advertisement comprise of television, radio, newspapers. The sophisticated ways of advertisement uses the internet and you tube. The promotion of the junk food through the media spells doom to the health living of an individual and the nation as a whole. Health is a major apprehension among different stakeholders in the world (Moton and Dumler, 2009). Many studies in United States indicate that American people, both the infants and the youth consume poor diets that pose a problem to their health. This therefore implies that the children and adolescents are at a precarious situation to contract health complications that come with poor diet. This is because the youth and the children ape any behavior that they perceive in the advertisement media. Promotion of good eating habits through the tools of advertisement can greatly help to curb the imminent danger to health. Conversely, promotion of junk foods through advertisement will spell doom to the health of the American people (Insel et al, 2010). Advertising corporations in United States can help youth to reach a well-informed choice on whether to eat or not take junk foods. This can only happen when the corporations decide to advertise directly to the adolescents. Celebrities attract youth and they easily follow their mannerisms. To them it does not matter whether what they are advertising has potential dangers or not. Most advertisement in United States employs the models and the celebrities to publicize junk foods. This makes me believe that American advertisement corporation has negative impacts towards influencing decisions that youth make (Moton and Dumler, 2009). There is a significant change to the habits of consumption of foods in United States over period. Reliable sources indicate that most American youths and children take food away from their homes. This means that the children and adolescents do not get natural foods. They feed on the junk foods that contain a lot of fatty acids and added sugars. The intake of the high-fat foods poses a health danger to the children and youth. This contributes to the escalating number of overweight and obesity among the American youths and children. The data of these conditions has increased compared to the previous years. The overweight and obese children are at the danger of contracting the heart diseases. The commonest heart ailments include the hypertension and stroke. Other complications include diabetes 2. At severe cases, these disorders can lead to death (Insel et al, 2010). In addition, it puts a lot constrains to the economy of United States. This is because the government has to care for the cost of cardiac and diabetic patients. In the end, the disorders affect the productivity of the affected citizens. These Americans contribute little to the development of their economy. The appearance of skinny and slim people in the advertisement has negative impacts on the perception of youth. The youth and children perceive them as the epitomes worthy emulation. These youngsters tend to forgo food in order get the slender body. This makes the youth to experience starvation, which is detrimental to their healthy. Majority of women ands girls after viewing the thin models and actors tend to think that is the right body, which they should possess. This means that women and young girls will tend to dislike their bodies (Moton and Dumler, 2009). To resemble the models, the women will reduce the portions of their foods. This subjects the body into a very wanting situation because of lack of essential nutrients. This therefore calls for the advertising corporation to use a variety of women of varied sizes. It is a way to achieve neutrality in the advertisements of products. The advertisement of edible products influences the youth to develop interest to purchase them. Youth and children are curious to experience whatever they see in the televisions and other media of advertisement. The marketing firms have grown big to capitalize on the youth and children desire for the advertised products. The marketers know that the children and the yields play a big role in influencing the expenses of a family. This means that it is possible for the advertisement firms to create awareness of good eating habits. Promotion of health living and eating slowly becomes a culture that becomes a norm over time. People will then not accept foods that are unhealthy since they have facts about good eating habits spans through people lifestyles. This means that United States can have health people provided that healthy the advertisement corporation embrace promotion of health products and good lifestyles. Currently, the marketers aim at the youth and the children to build their brand, preference, and publicize their products. The marketers capitalize on youth to promote their products because they recognize that this group constitutes a strong base of future clients (Union des consommateurs, 2006). The marketers are very smart on the on their marketing strategy to attract get more purchasers of their products. The product promoters shift their marketing activities to the schools. The public schools become the centers of marketing of products instead of learning. These marketers make good use of the grounds of adolescents and the children. The marketers amass many sales from the students. The advertising corporations utilize the schools to promote their junk products. This derails the efforts to publicize the health diet and lifestyles. In United States, the percentage of the public schools that offer junk food is 20 %. These junk foods comprise of the Subway, Toco Bell, and Pizza Hut. California High School Contacted a survey on fast foods using 171 U.S schools districts and 345 public high schools. The survey reveals that 24 % of those district schools with fast foods gave a lot of emphasis on advertisement. The survey further notes that the percentage of schools that objected advertisement in their premises was thirteen (Union des consommateurs, 2006). This indicates that the promotion of fast foods has a strong base. The unprecedented technological advancement derails the fight against promotion of junk foods. The adolescents and children spend their time the internet. This means that there is a high possibility of this group to develop health complication because of lack of body exercise. The internet is flooded with information on the new junk foods that grasps the attention of young and adolescents (Insel et al, 2010). The surroundings of these children also fuel the development of craving for junk foods. The advertising corporation continues to run promotions of junk foods. This is in contrary to health living and many people tend to follow what they see. It is quite evident that many youth and children follow the advertisement. The children and the youth believe in the promotions from advertizing corporations. The advertisement of the junk foods has detrimental effects to the health of the youth and children. The conviction of the youth to the product promotion corporation means that they can modify the poor eating habits of this vulnerable group. This can only happen when the advertising corporation promotes a health diet and decent lifestyles. This will maintain the good health of the adolescent for a prosperous nation. References BBC, (2012). Children Watch Same Level of Junk Food ads despite TV Rules. Retrieved 25 Apr 2012, from http://www.bbc.co.uk/news/health-17041347. Insel, P., et al (2010). Nutrition. Burlington: Jones & Bartlett Learning. Moton, D. and Dumler, G. (2009). Navigating America. New York: McGraw-Hill Higher Education. Union des consommateurs (2006). The Marketing of Junk Food to Children. Retrieved 25 Apr 2012, from http://uniondesconsommateurs.ca/docu/agro/MarkJunkFoodChildren.pdf. Read More