Take a company of your choice... Describe how you would launch a new product or service with that company using t

Take  a  company  of  your  choice...  Describe  how  you  would  launch  a  new  product or  service with  that company using t Essay example
Undergraduate
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Marketing
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Sainsbury Style: A Service Innovation at the Multinational Grocery Retailer BY YOU YOUR SCHOOL INFO HERE DATE HERE TABLE OF CONTENTS Executive Summary 1.0 Introduction…

Introduction

....................................................................... 4.0 The Sainsbury Style Service Model......................................................................... 5.0 Entry Strategy, Targeting Strategies and Critical Dimensions of Marketing Mix. 6.0 Marketing Objectives............................................................................................... 7.0 Conclusion References EXECUTIVE SUMMARY Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury will be expanding into personal grooming services targeted primarily at young male adult consumers between the ages of 18 and 34. This service model will be positioning under premiumisation strategies justified by years of brand loyalty achieved by the business through consistent and socially responsible marketing efforts. To achieve objectives of improving revenue by 18 percent, the new service, Sainsbury Style, must align the most critical dimension of business strategy, the promotion function in the marketing mix, with key lifestyle and attitudinal factors for this target segment. ...
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