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Book Report/Review sample - The Market Plan for Blue Sky Clothing
Pages 8 (2008 words)
Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company…
Since three years the company is operating in market place. The organization wants to inspire consumers to engage in outdoor shopping and enjoy with friend and family while doing so. Moreover, they endeavor to design events for healthy natural environment. The organization is currently depending upon the retailers situated in California, the Northwest, Northern New England, and few states in the southern region. Moreover, the organization is concentrating to do corporate social responsibility by doing some contribution to conservation programs. Blue Sky Clothing intends to grow by relying on these competencies with the help of effective marketing efforts. It will increase the distribution outlets and number of products of the company. Strong relationship with suppliers, retailers, distributors and finally the consumers can create a huge brand image of the company in competitive market. Blue Sky Clothing are promoting their products and communicating with their retailers and consumers in various ways. The information of the organization and the products of it are easily available in company websites. Moreover, the organization is trying to increase the brand awareness by doing internet marketing. Increase of distribution channel and brand awareness can provide a huge competitive advantage to Blue Sky in order to operate successfully in market place. ...
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