The Market Plan for Blue Sky Clothing - Book Report/Review Example

Extract of sample
The Market Plan for Blue Sky Clothing

Since three years the company is operating in market place. The organization wants to inspire consumers to engage in outdoor shopping and enjoy with friend and family while doing so. Moreover, they endeavor to design events for healthy natural environment. The organization is currently depending upon the retailers situated in California, the Northwest, Northern New England, and few states in the southern region. Moreover, the organization is concentrating to do corporate social responsibility by doing some contribution to conservation programs. Blue Sky Clothing intends to grow by relying on these competencies with the help of effective marketing efforts. It will increase the distribution outlets and number of products of the company. Strong relationship with suppliers, retailers, distributors and finally the consumers can create a huge brand image of the company in competitive market. Blue Sky Clothing are promoting their products and communicating with their retailers and consumers in various ways. The information of the organization and the products of it are easily available in company websites. Moreover, the organization is trying to increase the brand awareness by doing internet marketing. Increase of distribution channel and brand awareness can provide a huge competitive advantage to Blue Sky in order to operate successfully in market place. ...Show more

Summary

Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company…
Author : esperanza35
Save Your Time for More Important Things
Let us write or edit the book report/review on your topic
"The Market Plan for Blue Sky Clothing"
with a personal 20% discount.
Grab the best paper

Related Essays

Foreign Market Entry Plan.
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.
11 pages (2750 words) Essay
Clothing business
The project will take into account the entire business process of the concerned organization and its performance over the time period. The report will provide an analysis of the prospects and performance of the organization. The project will include the current position of the company including the future goals, the vision as well as the mission statement which is the focus of the organization.
15 pages (3750 words) Essay
Market plan
Tourism industry contributes 3.7 percent ($38.9 billion) of total GDP of the country. More than 0.5 million people work in the tourism industry and the industry employs five percent of total workforce in the country. More than six million tourist visits the country every year.
13 pages (3250 words) Essay
Gippaland E-Market Strategic Plan
It also provides disposable equipment, cleaning equipment, utensils, cooking equipment used by tourists in restaurants and cafes. It also provides standard wrapping materials such as bags, tapes and papers. It recently thought of moving to an online platform in order to boost its presence in the market.
9 pages (2250 words) Essay
Market Research and Business Plan of Apple
To date, the market has not made its way to launch of proposed model as it is innovation suggested. Personal computer category industry at yahoo finance categorizes only Apple Inc and Dell. On contrary to this, companies categorized within other categories are competing with Apple on products such as Samsung, Galaxy etc.
11 pages (2750 words) Essay
Marketing Plan ( Customer and Market Profile).
The product has been named ‘Brain Reader’. The main purpose of the commodity is to convert the different signals transmitted in the brain of human beings into electrical signals that might be reproduced in the form of words or commands for computer programmes.
7 pages (1750 words) Assignment
E Market Business Plan
This has helped people to develop ways to negotiate means to buy and purchase products from people who stay in distant places without necessarily visiting the people who possess such commodities.
6 pages (1500 words) Research Paper
"Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t
Marketing is therefore a concept that most major organization use for purposes of meeting their objectives. Take for example coca cola. As a marketing strategy, coca cola decided to be one of the financiers of the 2010 world cup that was held in South Africa (Boone, 2012).
6 pages (1500 words) Essay
National Branding vs Private Label Branding
National branding is a process through which a product is distributed and marketed nationally under the brand name of the producer or the manufacturer of the product themselves. A producer of the product sells the brand name of the
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT