Marketing Essential - Assignment Example

Only on StudentShare

Extract of sample
Marketing Essential

The return on assets of the bank was only 0.65% as compared to the average industry return approximated to be only 0. 81%. According to research, this low performance was due to the low interest from the public sector, that gives about 48% of the deposits and 28% of the loans (Thomas 2001). The country's government, in its proposed housing report has given a directive to the Bank to give 100% mortgage finances to its civil servants for three years (Roger 2000). The strategic plan of the Bank for the period starting 2001 to 2004 does not however include this directive from the government, as the competition for the deposits is still high . This situation therefore is a clear indication that the Bank has a great task to manage and give funding for this kind of loan deposits if it's to work with the guidelines of the Central Bank. The government, however, has given the Bank an opportunity to increase its market share as the deal would generate more money. Therefore, there need to raise the required money through deposits, while giving the Bank a greater market share in the local industry and increase the profits for the bank in the coming three years. This has been analyzed by looking at both the internal and external factors. ...Show more

Summary

Marketing Plan for the Kenya Commercial Bank Course Number: Date Due: Financial Summary A close analysis on the figures of the local commercial banks in the year 2001 showed that Kenya Commercial bank still leads in the assets, loans giving and the deposits in many parts of the world…
Author : mayerlibby
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Essential"
with a personal 20% discount.
Grab the best paper

Related Essays

Tropicana Marketing Essentials
According to the essay Tropicana is a subsidiary of soda Behemoth Company, Pepsi that makes orange juice at a Bradenton facility located in Florida and sells it to the US and Canada markets. Tropicana has a variety of flagship juice offerings that include reduced calorie, reduced sugar, and calcium fortified versions.
12 pages (3000 words) Essay
Buyer's Attitude & Marketing Strategies
Country of origin is one of the significant factors that mark the consumer purchasing decision making process and industry buying. The country of origin with other marketing features has a huge effect on the perception of the goods offered in the market. This is due to its superiority or inferiority.
5 pages (1250 words) Essay
Strategic marketing planning as an Essential Marketing Tool
All level managers brainstorm on the proper strategy to be included based on the market research. This paper aims to analyse and discuss the strategic marketing planning as an essential tool to marketing strategies of an organisation. It focuses on the model developed by Porter as generic competitive strategies.
6 pages (1500 words) Essay
Essential Marketing
Essential Marketing Table of Contents 1.Overview 3 2.Identify and explain the environmental factors affecting the marketing of Burberry 3 2.0.Micro Environmental Factors 3 2.1.Macro Environmental Factors 4 3.Explain the criteria and the different segmentation methods which can be used by Burberry 5 4.Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time?
12 pages (3000 words) Essay
The Marketing Macroenvironment
This is an instinctive action, which entails the person to become satisfied with their everyday lives. In order to satisfy these needs, interactions and relationships are formed between the people who need and the people who make or sell. Eventually, when all basic needs are met, wants are then addressed to, which can also be satisfied by and addressed by again, people who sell or make these wants.
6 pages (1500 words) Essay
Defining Marketing Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
3 pages (750 words) Research Paper
Marketing
MARKETING . Marketing Effective Positioning Is Vital Element of International Brand Strategy According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of international brand.
5 pages (1250 words) Essay
Marketing essential
3 References 25 Introduction Coca Cola is a popular global soft drink brand. This soft drink company did not have any kind of bubbles at the starting selling time (Deichert, Ellenbecker, Klehr, Pearchick and Ziegler, 2006, p.55). The first ever slogan for the new drink of Coca Cola was “Delicious and Refreshing”.
12 pages (3000 words) Assignment
It's a paper that needs to answer several question on my subject
In fact, so much so was the focus on the environmental sustainability of the firm that little if any noticeable attention was paid to the consumers who ultimately drive the profit margins for the firm. This was a noted drawback within
5 pages (1250 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT