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Advertising and promoting - Essay Example

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Brochures provides for a lot of information to be passed by, they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct mailing gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters provide for all useful organizational information to be communicated fully, Newspapers and newsletters also provide a great coverage of people. Posters and bulletins as well provide means to reach to the consumers. However they are often not paid attention and are effective when you place them strategically where the customers are likely to see them and notice them. Posters should also be kept neat and made attractive to be noticed. Social networks that involve discussion groups are effective methods of promoting products and advertising them. The social network is cheap to operate with and very fast media. It would involve sites like Facebook and personal of company blogs and websites. Television can be quite expensive, it is however very effective medium as it reaches a very extensive population and gets popular with time. Radio on the other hand is also effective as a tool of advertisement it reaches a good population. Even so, it is hard to put down the visual content of an ad on radio and therefore it is useful as a first source of communication before consumers have to get on to the actual written form. This reduces on the effectiveness of the radio medium. All in all they are much cheaper compared to television ads. To pull through with an advertisement on an environmental friendly car it is important to consider a combination of certain forms of media which would include brochures and the radio media. It is important to obtain good representation of the car on the paper and provide with all the relevant information about it the brochures are effective since more information and actual drawings of the car can be availed. The next step is to find a good distribution plan that could involve supermarkets and firms offering those brochures. To promote a new brand of Ferrari would require a technique of advertisement that would reach a certain population of car lovers. Television ads are useful for a certain period since car brands are majorly an interest to the general public. The companies’ newsletter provides useful information that is normally updated on a regular basis. Television adverts are useful as well in letting the public on new models since companies like Ferrari are already at a high point in the industry and the main aim is to maintain an image than create one. The company could use a mix of most of the media techniques. It could also incorporate web pages and the actual Ferrari website. The internet advertisements not only aloe for the public to view the models available but also purchase them. The website is especially useful since it allows for a global platform and market. The companies promote themselves by allowing for buyers overseas to order and do transactions online and by delivering the products as per the agreements. This way the companies gain loyalty and trust from other countries. The government is also supportive of exportation transactions since it gains from it by taxation during foreign exchange. The image of companies like Fe ...Show more


Name Tutor Course College Date Advertising and promoting Marketing communication involves bringing the products of a firm to the market and creating awareness that the product exists. It also involves other relevant information by the suppliers to the consumers that could be improvements on quality or branding…
Author : rjerde
Advertising and promoting essay example
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