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Learning Team Trends and Conditions Paper
Pages 3 (753 words)
Trends and Conditions Karen Clark, Michael Figueroa, Julie Knox, James Peery, Laureen Simmons MKT/431 March 11, 2013 Dr. Steve Williams Trends and Conditions Most people in Washington D.C. know the importance of eating healthy. They, in fact, wish to eat healthy to the greatest extent possible although they face several challenges in this respect.
These ailments account for almost 66% of the deaths that occur annually in the United States. The population of Washington D.C. during the day, according to statistics, is roughly one million persons. Such a huge population definitely needs to be fed as people go about their businesses. Most of the population in the city survives on unhealthy foods such as snacks, fast food and soft drinks in spite of their desire for healthy diets. The main factors that drive this trend are cost, convenience, and lack of better alternatives. Better stated, many people believe fast foods are cheaper and easily accessible in the urban setting. In many cases, people who go for healthy foods in restaurants find it inconveniencing having to wait for the food to be prepared. It is in consideration of these factors that we see an opportunity in vending well prepared organic foods using vending machines in the populous city. The following sections of the paper will discuss the demand for healthy diets, the government’s stand on health foods, customer demands, and market access for products. The Private Sector Market trends and conditions in the private sector reflect a growing demand by consumers for healthy food choices. ...
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