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Select a (domestic)3 public limited company of your choice and analyse what price and non-price strategies it employs for its co
Pages 12 (3012 words)
COMPANY ANALYSIS Table of Contents Table of Contents 2 Introduction 3 General Description of the Company 3 Customer Profile 5 Market Served 5 Market Situation 6 Core product and business 6 Market Structure 7 Market concentration 8 Comparison with rivals 9 Risk Exposure 10 Financial Performance Analysis 11 Ratio Analysis 11 Share Prise Analysis 13 Reference 14 Introduction Accounting is an essential element in all actions and all organisation including business and non-business concern where money and other economic resources are attached.
On the other side, financial statements are very essential for different types of user in for different company. So, before preparing the financial statement the accountant must be clear that the users survive by the information. There are different types of group with a curiosity of different organisation called user group. The different types of user follows the financial statement for their decision making purpose. The company analysis is mainly based on the financial statements of the company (Chatton, 2008, p.125). Here the Researcher will analyse the different aspects of the National – Express Group like Customer profile, competition, social and technological issues, unique selling proposition, financial performance analysis etc. The researcher uses ratio and trend analysis to analyse the financial performance. General Description of the Company National – Express Group is a popular transport service provider company in UK as well as in Europe. The business network of the company spreads in UK, Spain, North America and Morocco. The statistics shows that there are more than 650 million journeys are made through the company every year. ...
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