Consumer Behaviour- Redbull Case Study questions

Consumer Behaviour- Redbull Case Study questions Case Study example
Undergraduate
Case Study
Marketing
Pages 4 (1004 words)
Download 0
Redbull Case Study questions 20-3-2013 What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? The company has spent millions of dollars on its strategy of guerrilla marketing that started from word of mouth driven advertisement and then moved on to the high cost sponsorships…

Introduction

Through the marketing strategy of employing thrill into the advertisements, the company targets the young generation to consume the drink as a supplement to the adrenaline inducing sports. Such market segmentation has allowed the company to merge its natural consumer base with its targeted market. In the future, Red Bull’s most beneficial marketing strategy would be to segment the market based on consumers and innovation specifically rather than brute sponsorship based advertisement. Targeting a behavioural segment that is divided in to the groups of those who regularly, for example, go to gym or those that work in tough environments in the same age limits; it would be wiser, as per Walker’s (2006) research, to spend more marketing funds on those who are behaving in a more favourable way to consume the product. For example a 20 year old who goes to gym is more open to Red Bull’s advertisements than a 20 year old who works in a print shop. By specifically targeting behaviour based market segments, Red Bull’s future marketing can further be optimized in line with the company’s current policy without interfering with other policies like those of thrill based advertisement. ...
Download paper
Not exactly what you need?

Related papers

Investigating of British Consumer Behavior for Red Bull
Survey questionnaires would be administered to select (about 100) college students with prior permission of the college authorities, after informing them of the purpose of the research. Qualitative date would be collected through face-to-face interview with proper analytical questions that can bring out the actual need of the consumer. Data from the survey questionnaires would be analysed through…
Consumer behaviour
The recent and contemporary marketing concept brings into limelight the piece of information that with the fulfillment of the needs and wants of the target market or the customers, the organization is more likely to accomplish and achieve their goals and objectives. Furthermore, with the contentment of the customers in a more effective and persuasive manner than that of the competitors, the…
Consumer Behaviour
Energy drinks are a raging phenomenon of the current decade. After soft-drinks and alcoholic drinks, they have generated a lot of interest from people, especially youngsters round the globe. The niche in which these brands compete is carbonated soft drink and it is a very narrow niche. The two brands that this paper will talk about are Red Bull and Mother Energy Drink. Red-Bull is an Austrian…
Consumer Behaviour Case Study on Hellman's
In the highly competitive environment of global business, it becomes hugely important for businesses to study the various factors that influence consumer buying decisions. Kotler and Armstrong (2009) state that marketing broadly meets the needs and requirements of the people. The marketing therefore, provides the necessary linkages to facilitate the awareness, needs and access to the products by…
Consumer Behaviour Case Study
These decisions need to be made on the basis of an understanding of consumer behaviour. This understanding will inform of the appropriate action for improving sales or withdrawing the product altogether, depending on what firms’ know about or learn about consumer behaviour, perceptions, attitudes and desires. If management decides to respond by improving or changing the brand or product, once…
Cognitive behaviour therapy- case study
At the surface are the negative automatic thoughts (NAT), which are beliefs and assumptions stored in memory as schemas (Bartlet, 1932). NAT forms the basis of the classic Beck model of depression, which is based not only on NAT about oneself, and the world and the future, but also upon maladaptive assumptions and negative schemas (Beck, 1967). The underlying cause of anxiety is a distortion in…
Consumer Behaviour
Meanwhile, there are varieties of other factors that influence the purchases of buyer such as social, personal, cultural, and psychological (WALTERS 1978). (1)Cultural/Environment Factor The environment in which a business operates influences consumer behaviour. Clients are always attracted to clean and healthy places. With this knowledge in mind, advertisers can put emphasis on the cleanliness of…