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Individual Business Report - Essay Example

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Individual Business Report

Our Mission: The mission of Lancome male skin care is to offer and supply products and services that will improve the physical appearance of men while maintaining their masculinity, and this promotes appreciation of gender diversity and presentable male appearance in the society. Value proposition Lancome male skin care is in a very competitive market structure that requires great value propositions. In this case, it strives to ensure that the clients enjoy high-end skin care products with affordable prices with a satisfactory feedback. This will boost its client numbers and expand its market base. The Opportunities Lancome male skin care has a lot of advantages that gives it a competitive advantage over similar companies and this entails: • Differentiated skin care products that capture the male client preference diversity • A multi-choice of high-end products and service offer at a significantly cheaper price compared to the competitors hence attracting more clients • Ability to meet immediate demand of customers on products supply and service delivery • Easily approachable services that are reliable and meets the desires of the clients. Target Market The typical consumers of Lancome male skin care include: • Urban male dwellers most of whom are average earners or are elite socioeconomic groups • Clients with middle class annual income estimated at more than $ 50,000/year • Most of the customers love their body appearance and skin texture • Most of the clients show interest in fashionable so that they can gain confidence, feel relaxed, attractive and maintain masculinity. • Most of the customers targeted are male life-longing men in the age bracket ranging from 15-35 years age group. These individuals are still at the heights of seeking appearance Clients’ needs that the firm seeks to meet include; • Provisional of services that will make the clients show their sensitivity to fashion and their personalities at home • Provision of products that will be consistent with the fashion and standard quality as per the client’s taste • Ensure that the prices of the services and products are affordable • Offer more services under same product package at a fairly cheap price as this will substantially save the consumers their money. The Marketing Mix The concept of marketing in this case is vital for the survival of Lancome male skin care. The first approach is to analyze the feature of the products so that potential customers and the existing ones can be made aware of the wide variety on offer. These features include: • High quality premium/materials that are modern and fashionable to the customers • Variety of product combinations and selections to the clients • Ultramodern and safety guaranteed skin care products with immediate results Service features This is Lancome male skin care policy recommendation that emphasizing on expansion of the existing services and optimizing satisfaction of the desires of the customers. These include; • Customized products pre-order so that each client attains his desirable features in a product met • Help various clients in other facial lifting products and safety precautions • Offer online transaction and shopping by the clients. • ...Show more
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Summary

Lancome Male Skin Care Name Institution Executive Summary It is important to note that becoming competitive in the industry of skin care a company has to take into consideration various economic factors and their influence on the overall industry market. Lancome male skin care firm, therefore, has to consider factors like the prevailing competition level in the global market, since this directly affects its pricing policy with a goal of remaining relevant in the business…
Individual Business Report
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