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Individual Ethics and Product Consumption Paper - Assignment Example

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Individual Ethics and Product Consumption Paper

For example, Starbucks adheres to strict standards against the use of alcohol in any of their company’s properties, except in special cases where alcohol is permitted in Starbucks sponsored events. This standard is applied across the board; the company does not tolerate any alcoholic drinks, or any illegal drugs in the company’s premises. This requirement of zero tolerance to alcohol has been followed regardless of the level of employee or guest. In addition, the company has strict adherence to laws, standards and regulations in all its operations, making honesty a virtue in the company. The company takes honesty to higher levels. For example, there was uproar in Argentina after the company apologized for using locally made products instead of the Starbucks branded cups. Though some perceived the apology to be ill advised for portraying the cups used in a negative way, the company meant that it had diverted from its principle of using branded cups that reflect the company’s brand name in all cases. Responsibility The company is highly responsible for the welfare of its employees. The company holds such employees as partners rather than employees. In 2011, though many companies were heavily cutting their employees’ healthcare costs due to increased cost of doing business and difficult economic conditions, Starbucks was praised for not following suit, which indicates the company’s responsibility to its partners in times of profits or losses (Ferrel & Fraedrich, 2012). Caring The company offers

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all its employees who work more than 40 hours per week a comprehensive package, which includes dental and vision benefits, portraying the company’s caring nature for the welfare of all its employees and ensuring they are comfortable to work (Ferrel & Fraedrich, 2012). All employees are well compensated for all the time worked. Respect Respect is one of the founding principles in Starbucks operations. The company has much respect for all diversity of people, their strengths, abilities, and differences. The company offers a favorable working environment for all races and diversities of people, without any bullying, discriminations, or harassment (Schultz, 2012). Any instances of verbal or physical abuse, offensive langue or jokes, display of offensive materials or any unwelcome gesture are never entertained within the company, among the employees or customers. Fairness Starbucks being the largest dealer in fine coffee has to work with smaller and large suppliers of such coffee. One aspect that Starbucks uses with all its suppliers is fairness. The company pays small coffee suppliers especially in developing countries premium prices for all the coffee produced and delivered, to ensure they make reasonable profits to support their families as required. To ensure the small farmers are equipped with the latest coffee growing technologies and skills, the company instead of leaving such small farmer’s helps them through farmers support centers, which are aimed at helping such coffee growing farmers while at the same time improving their farming skills (Ferrel & Fraedrich, 2012). Examples of these centers are located in Rwanda and Costa

Summary

Starbucks Marketing Ethics Name: Course: Presented to: Date: Starbucks Marketing Ethics Starbucks is the leading dealer of fine coffee in US. Currently Starbucks is the premier roaster and retailer of coffee beans globally. The company has a global reputation in having the finest coffee, adhering to strict ethical principles in acting ethically, upholding the highest degree of integrality and honesty, and adhering to the letter and spirit of the law, all which have been the driving force behind the company’s success…
Author : kbarton
Individual Ethics and Product Consumption Paper essay example
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