The Importance of Derived Demand in B2B Marketing (Coca Cola).

The Importance of Derived Demand in B2B Marketing (Coca Cola). Essay example
Undergraduate
Essay
Marketing
Pages 10 (2510 words)
Download 0
The nature of demand can determine the success of products in a particular market. Demand is highly reliant on the purchasing behavior of customers, and it is significant for any organization to assess the demand of customers in order to make appropriate production and marketing decisions…

Introduction

The objective of the paper is to analyze the derived demand aspects of Coca Cola along with the segmentation and marketing channel used by the company. Several aspects such as competitors’ products, substitute products, raw materials and demographic factors among others can help to analyze the derived demand for Coca Cola’s products in market. Coca Cola, as a reputed band with operations all over the world, uses different channels in order to market its products. Coca Cola mainly segments its market on the basis of geographic and demographic factors. The report describes numerous business segmentation prospects for Coca Cola in the global market. With its effective marketing and segmentation strategies, Coca Cola can strengthen its brand image in order to fortify the product demand.
Brief Overview To The Company
In the year 1886, John Pemberton a pharmacist in Atlanta created history by forming a soft drink which was named Coca-Cola by his bookkeeper Frank Robinson. Later, in the year 1888, after the death of John Pemberton, an Atlanta businessman Asa Griggs Candler bought the rights of the company for a total of USD 2,300. He became the company’s primary President who brought the real vision to the business and the brand. Thus, Candler’s mission to create the invention of the soft drink into the largest beverage company in the world was being fulfilled, after a century when the company produced in excess of 10 billion gallons of soft drink (The Coca-Cola Company, 2011). ...
Download paper
Not exactly what you need?

Related papers

Dell, Inc. B2B Marketing - Derived Demand.
The final goal is to scrutinise Dell’s marketing channels and design channel strategy for a new market segment. …
The importance of derived demand in B2B marketing.
In terms of technology, the company has established the need of aligning the company with emerging technologies. Additionally, the company considers Loyalty of each client paramount and in doing this, looks for ways how to be loyal to customers. The report explores much on marketing strategies that helps organization to concentrate on the greatest opportunities to increase their earnings and…
Marketing plan for COCA COLA
5). From the economic perspective, marketers create utility or benefit in forms of time, ownership, place etc (Boone and Kurtz, 2009, p. 5) that produce the want satisfying power for the ultimate users of the products or services in the market. The contemporary marketing environment is highly complex and dynamic due to the influence of technology, competition, and globalization and so on and…
Coca Cola Marketing
While Coca-Cola remains mindful of all its responsibilities, its constant endeavor is to maximize long-term returns to the shareowners. As an organization, Coca-Cola takes due care about people's health and well-being. The company aspires to make a positive difference in people's lives. It also seeks to help them lead active and healthy lifestyles. The company not only supports programs that…
Case study for Coca Cola Marketing Analysis
Coca Cola is an example of such an establishment that has remained a proficient player in the beverage trade amidst the increasing competition in the industry. It was established in the nineteenth century and it is the market leader in producing, distributing and selling soft drinks in the international market. The company operates in nearly 200 nations and has invented over 400 brands since it…
Marketing Concept of Coca Cola
After manufacturing cola beverages for 70 years in a singular flavour, the company decided to develop drinks in varied flavours. This decision was taken to yield profits from more than a singular segment and also diversify their risks. The company started manufacturing juices and selling it under the brand name Minute Maid to portray the brand as a health beverage manufacturer. This decision was…
Coca cola Global Marketing strategies
One can easily find Coke’s soft drinks anywhere in the world due to their efficient distribution system. Coca-Cola’s Marketing Strategies Global marketing strategy has been adopted by Coca-Cola. They consider the whole world as a single market place and uniform marketing strategy has been in use by Coca-cola for several years, but now different marketing campaigns are being designed for…