StudentShare solutions
Triangle menu

Concept and product testing - Essay Example

Not dowloaded yet

Extract of sample
Concept and product testing

This step is undertaken to introduce the product idea to the customers, see their reactions for the product idea and gather suggestions to add-on. Similarly, product testing also consists of conducting a research on the product. The manufacturer produces a few product samples. This helps the customers to see the final product and judge its features and its look. Both concept testing and Product testing is very important because the failure rate of new products are very high. So concept testing is done to test the idea among the customer and product testing is done to check the feedback of the customers for the final product before commercialization. The research undertaken for testing the concept of the product turned out to be positive. 100 participants were considered for the research. These 100 participants consisted on people from the age group of 13 to 35, in which two groups were made (Students and Working Professionals). The majority of respondents liked the product idea and its features. They also gave few suggestions. Now, after receiving a positive response for the product idea, sample products are manufactured and even the suggested ideas are added to the final product. Research is again conducted on the product to test the final product in the market. Again same 100 respondents were considered. Almost 76 % participant considered the product among their purchase list. The participants from student group found the price to be high. So they would prefer a lower price. Otherwise, the feature and the look were well accepted. People found the display of the Kindle amazing. The eBook reader received a very good response from the people. Table of Contents Executive Summary 2 Introduction 5 Research Method 9 Results 11 Product Testing 12 Objectives of research 15 Research Techniques 16 Results 18 Limitations of the Study 19 Conclusion 20 References 21 Bibliography 25 Appendices 27 Appendix 1 27 Appendix 2 29 Introduction A product is regarded as any offering in exchange for a price. It can be tangible as well as in-tangible in nature. After the completion of developing the product, the marketer can plan to launch the product into the market. New product development takes time and it is also quite risky and costly. The failure rate of new products is really high in the market. This happens due to several factors. But the most common factor is lack for proper market research. The marketers should do a proper market research for his product. If they are successful then, after developing the product, another product research is also necessary. This will not only give a true picture to the market, but also save him from incurring huge losses before developing the idea or concept (Lesch & Rupert, 1994, p. 5). It is a well known fact that if well-structured concept testing or product testing method by knowledgeable researcher can really help a company to improve its ability to create successful innovative products or services. However, the result of concept testing is not really achieved in reality due to low quality of research. The advancement in the technology and digital media has affected all of us. Similarly, the advent of eBook readers has created a buzz in the market. The increase in popularity of reading books in electronic form has encouraged the marketer to think about product named Kindle. It’s a new idea that will help in creating a device in which one can read numerous books and other reading materials in electronic form as pdf files (Parrickrau, 2011, p. 211). The product idea called Kindle is actually an electronic book reader. It would like a book publication in electronic form. In that device people can read books, see images, etc. Uncountable numbers of books can be stored in a single device. This device ...Show more

Summary

Concept testing involves conducting a research in the market for the product idea. It simply means testing the idea in the market among the people. The research is undertaken through the method of survey by forming appropriate questionnaire. …
Author : edmundveum
Concept and product testing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Concept and product testing"
with a personal 20% discount.
Grab the best paper

Related Essays

Concept and Product Testing
There are two things that have added to the success of Kindle and these are Concept Testing and Product Testing. Every organization needs to focus on these two aspects to attain the success in its new product development process and become the most preferred organization for customers.
18 pages (4500 words) Essay
Product Development
The strategy of new product development is implemented in seven steps, which let to analyze and appraise reasonability and effectiveness of new commodity line in a full way. The stages of product development are the following:
2 pages (500 words) Essay
Product reassessment
Project is due for implementation in 2014 in China. Objective of the proposal is to give life to the dying industry of the fax machine through entry of foreign markets. Desired impact and outcome of the project is its long term effect of the product projected by the sustained profitability of the company.
5 pages (1250 words) Essay
New Product Development Research Paper
Any manufacturing company must satisfy the customer's requirements. The company must design and develop the product according to the needs of the customer. To achieve this, a company must conduct pre development study which involves the collection of requirements.
6 pages (1500 words) Essay
Testing Web Services
This paper examines various testing techniques and recommends methods that would be most appropriate in the context of web service development. Finally, it demonstrates the performance of these methods in an actual business environment by applying it through a case study.
20 pages (5000 words) Essay
Product Development
The life cycle of the product development of the Sony spherical speaker went through the following phases. A new product development process starts with the search for ideas. Many of the best ideas come with asking the customer what they need. Being the primary users of the product, often they are aware of the product characteristics with respect to the consumption perspective.
12 pages (3000 words) Essay
Product Quality Testing
The problem is that the customers and the publishers of the product want to release the product as soon as possible and that the product should be as good as it can. However, in order to release a good product on the market or to satisfy a client, deep testing needs to be done in order to insure the quality of the product.
6 pages (1500 words) Essay
Product Design
Such product hence generates revenue. A cleverly designed and marketed product brings a company or designer to an iconic status. Thus, a
12 pages (3000 words) Essay
Psychological Testing Worksheet
Psychology is a behavior that is characterized and not a product, then the issues that are most likely to affect psychological test are, the manner in which confidentiality of information about the testing process
3 pages (750 words) Essay
New product development
With regard to the concept on estimating sales, it is therefore important to consider who will definitely buy the product, who would probably buy, who might or might not buy, probably would not buy, and definitely would not buy. The first concept generated about the
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation