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Learning Team Sales Plan: Phase Two - Essay Example

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Learning Team Sales Plan: Phase Two

Company Blackberry z10 is product from the Blackberry Company, serving as the latest release from the company. It contains many features which were absent in the other products produced by the company. For instance, it contain touch screen features unlike the preceding products. The touch screen is 4.2 inch display acting as one of the biggest quality touch screen in the market. The realization by the company that the amount of sales for their product was on the decrease is what led to the production of the blackberry z10. The product uphold a good image in the market considering the features that incorporates the latest technological development in the market. it contains all the features found in the Android and iPhones in addition to other features which makes it one of the best. Its popularity in the market may be associated to the aggressive campaigns carried by the company. The company carries a 360 degree campaign for the product with the main aim of ensuring that the product is available in almost every retail store around the world. Further, it contains a large internal memory of 16 GB allowing the users to store a large amount of materials. The existing technological culture also supports the popularity of the company’s product in the market. The company has made the phone to be compatible to all types of network, from GSM, EDGE, HSPA+, CDMA, PCS to LTE. This gives enough assurance of the product’s quality implying that there is probability of using the phone in every part of the world. This is an era of touch screen phones, making blackberry z10 to be one of the most sought product in the market. Customers The customers forms a vital pillar for the success of failure of a product in the market. Since the beginning of the year, when the product was launched, the company has been enjoying a large market share because of the optimism held by the customer (Telegraph, 2013). The customers believed that this is the ultimate product, from Blackberry considering that the last product had flopped. The product garnered a lot of customer with luring factor being the incorporation of the contemporary technological advancement. The product has customers all around the world, especially when considering it has major distributors in all the continents. The distributors including MTN are able to reach a larger number of potential customers in the market. It has market all around the world considering the incorporation of technological advancement associated with the phone. The main market segments for the product include the working class and the college going students. The college students would always like to associate to a latest technological device that allows them to perform variety of functions. Most of the college students, both in America and United Kingdom seek the product because of the high technological advancement it associates with. Further, the high income earners and middle class have also gained taste for the products around the world. The customers who associate to the product major seek for such benefits like higher internal storage memory, touch screen features, social media (such as facebook, and twitter applications) and compatibility to variety of network. The smartphone also presents the customers with a blackberry OS which allows them to access the whole Microsoft office suit. The customers are able to purchase the product from all the distributors existing around the world. The distributors Vodafone Spain, Orange Espana, Yoigo, WIND, Turkcell, Avea, Vodafone ...Show more

Summary

Blackberry z10 Name Professor Course Institution Date SITUATION ANALYSIS In order to realize the ability of the product taking over the market, it is important to carry out a situation analysis that helps in determining how the product relates to its environment…
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Learning Team Sales Plan: Phase Two essay example
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