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Please look at case study number one I will upload the assisgnment
Pages 4 (1004 words)
Project Table of Contents Table of Contents 2 1. 3 2. 4 3. 4 4. 5 Reference 7 1. Acer, which is a leading manufacturer and marketer of notebooks as well as desktop PC, is being credited as a company that generated a heavy sales turnover of around 11.3 billion as of the year 2006.
An analysis of the company revealed that the fall of market share in that particular region can be attributed to the strong competition arising from the local brands. This finding resulted in the change of focus for the company from the US market to the growing market of China. Also, it needs to be mentioned that during the year 2001, the inclusion of mainland China in the WTO resulted in the eradication of limitations in regards to investment of foreign nature. This provided significant amount of momentum to the new focus of Acer. Also, the factor associated with low cost skilled manpower that is available in the Chinese markets ended up in providing strong potential for growth. It is of considerable importance to state that while concentrating on the process of altering the focus of the company, the top management realized that the key to achieving growth in the foreign markets is highly linked to the factor of attaining significant strong point in the local market. ...
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