StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Brand Evolution - Assignment Example

Nobody downloaded yet
The celebrity brand of Christina Aguilera and Britney Spears represents their individual lifestyles, values, personality, emotion and the desires that two celebrities are identified directly with. It is notable that the concept of the two brands has gone a step further to be associated with a sub-culture in the society mainly through their fans. Most of the consumers who are the fans are characterized with high-involvement where they have emotionally invested in the brand. The two brands in the 21st century have had subculture notably the young people in the society notably ladies identifying themselves. Both Christina Aguilera and Britney Spears brands have highly emotionally invested in the lifestyle the brand represents.Comparing the two career paths that both Aguilera and spears have taken illuminates how their brands are influential in the contemporary societies all over the world. Christina Aguilera and Britney Spears became famous and rose to superstardom almost at the same time. This childhood competition in various events contributed greatly to the development of the two identity brands of the two singers. Their differences are as compelling as their similarities in the various aspects of performance and entertainment dimensions. Aguilera and Spears were born in 1980 and 1981 respectively and they both competed as young girls in most of the local competitions during their childhood. Their brand development began as they acted in various precocious talents by auditioning for "The Mickey Mouse Club,”....
Both Christina Augilera and Britney Spears brands have highly emotionally invested in the lifestyle the brand represents. BRAND DEVELOPMENT Comparing the two career paths that both Aguilera and spears have taken illuminates how their brands are influential in the contemporary societies all over the world. Christina Augilera and Britney Spears became famous and rose to superstardom almost at the same time. During their time it was regarded as the battle of the blondes, they competed since childhood and there is no clear winner between the two. This childhood competition in various events contributed greatly to the development of the two identity brands of the two singers. They were both talented artists, and their differences are as compelling as their similarities in the various aspects of performance and entertainment dimensions (Beverly 2005). Aguilera and Spears were born in 1980 and 1981 respectively and they both competed as young girls in most of local competitions during their childhood. Their brand development began as they acted in various precocious talents by auditioning for "The Mickey Mouse Club,”. This was a popular TV show in USA where Aguilera auditioned in 1991 and waited two years until she was older. Aguilera boosted her career in performance and singing marking quickly her place as a diva with a powerful voice suitable for singing. Britney Spears on the other hand began her brand creation in 1992 joining "The Mickey Mouse Club” where Aguilera had signed a year ago. This marked the beginning of their brand establishment being part of one team. Until the cancellation in 1994 Spears and Aguilera stayed on the show and they did a number of numerous performances together on the show. Attributed to this fact is that the two ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Brand Evolution Assignment Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/92248-people-branding-brand-evolution
(Brand Evolution Assignment Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.net/marketing/92248-people-branding-brand-evolution.
“Brand Evolution Assignment Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/marketing/92248-people-branding-brand-evolution.
  • Cited: 0 times

Summary

This essay analyses the brands created by the two celebrities (Christina Aguilera and Britney Spears) which played an important role in propelling their careers in various aspects in the entertainment and music industry. However, currently, they have followed totally different career paths…
Brand Evolution
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Brand Evolution"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Strategic Management
This gives Tesco the ability to diversify the risk arising from one market to be spread across 14 different markets. Tesco’s diversified portfolio enables it to outsource both raw material as well as distribution of the final products effectively. Tesco’s move to diversify into 14 international markets happened long before other retail giants could have realized its real potential (Burton, 1995).
5 pages (1250 words) Assignment
Marketing - Purchase Decision & Consumer Behaviour
Effort put into decision making process Low involvement Substitute products or competing brands Despite there being an endless list of other alternative brands of the same product, I did not consider any other as I have always liked the yogurt from Bulla Dairy Foods.
10 pages (2500 words) Assignment
Mixe used Shopping village assignment
Shopping centres made an integral part of the landscape in urban settings in the 20th century USA and Europe. Places such as India were however insulated from this kind of developments up to about one decade ago mainly because it was not conducive to its structural basis of its society and economy (Murphy, Benckendorff, Moscardo and Pearce 65-68).
3 pages (750 words) Assignment
Consumer Psychology Exam Questions
Target, Inc. showcases corporate social responsibility through donating 5% of its profits to communities. That totals roughly to $4 million each week. Another example to consider is Dove and its inspiration program. Dove is dedicated to assisting young women grow with a most positive self-image.
7 pages (1750 words) Assignment
Marketing trends
The constant changes require folks who have the capability to transform with the times. This is by guaranteeing that individuals are mindful of the new sensation in marketing (Czinkota, Ronkainen & Kotabe, 2009). Consumers
3 pages (750 words) Assignment
Marketing 2
in the firm got engaged in finding a new name for the company; the corporate target audience of the firm was also made a part of the search for a new name, services of Young and Rubicam were acquired to update the web page of Andersen Consultancy showing a rebranding process
2 pages (500 words) Assignment
Marketing & Promotion
Keeping in view customers’ preference for products such as coffee has been increasing. The coffee shall target a diverse audience. The overall target audience for this coffee is defined as men and women whose age is between 18 to 60 years and who consume coffee or enjoy
4 pages (1000 words) Assignment
Marketing - Purchase Decision & Consumer Behaviour
One of the factors which led to me buying this product is its utility, that is, its ease of use and the fact that it can be used for a number of functions. A friend of mine also recommended the product and I therefore tried
10 pages (2500 words) Assignment
Luxury Retail Development in Hong Kong and Macau
The paper will seek to address how marketers influence consumers to purchase their products. It will state how marketers introduce new products and services, and even how marketers ensure modified products remain competitive. The paper will answer why marketers encourage consumers to be loyal to their.
7 pages (1750 words) Assignment
Strategic management
The company history reveals that Indesit was integrated discreetly during the time when it was involved in the production of a range of domestic appliances and at the same time owned overseas locations within Western
12 pages (3000 words) Assignment
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Brand Evolution for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us