People branding. Brand Evolution.

People branding. Brand Evolution. Assignment example
High school
Assignment
Marketing
Pages 12 (3012 words)
Download 0
BRAND EVOLUTION INTRODUCTION Peoples brand is the symbol and perception that a person is attached to or referred and this is common among the celebrities. A person brand comprises of what you think, say and do, instagram offering a call to action. It can also be argued to refer to the real value that a person offers…

Introduction

The brand creation by the two celebrities played an important role in propelling their careers in various aspects in the entertainment and music industry. The development of these brands has contributed greatly in building their celebrity names and the commercial value associated and attached to them. According to Ballantyne (2006) the two celebrities can be argued to have developed towards building iconic brands from their similar background and popularity towards their current identities. It is notable that music and entertainment industry has its evolutions are geared towards the establishment and creation of identity brands as compared to few iconic brands. Although the two celebrities have common basis of evolution, Britney Spears brand has evolved reaching iconic brand. Christina Augilera has not reached the iconic status but she has achieved a lot of recognition in music industry winning various awards. The celebrity brand of Christina Augilera and Britney Spears represents their individual lifestyles, values, personality, emotion and the desires that two celebrities are identified directly with. ...
Download paper
Not exactly what you need?

Related papers

Dissertation conclusion under title-An investigation into the impact of branding on growth of tablet computer for the UK market
Abstract This study explores how branding has impacted the growth of tablet computers in the UK market. The researcher critically reviewed literatures on the subjects of branding and its impact for technology products, particularly with reference to branding in the tablet PC market. On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of…
United Kingdom fashion retailers' strategies of internet branding
United Kingdom fashion retailers' strategies of internet branding Introduction The United Kingdom’s fashion industry is one of its most vibrant sectors of its economy. Characteristics of consumers of this industry make it a customer and brand driven market-place. In order for brands to compete successfully in this industry they need to be market driven, meaning that they need to design their…
Marketing and branding: brand Apple
In recent statistics, Apple has been a five time consecutive award winner of being among the top marketers in the world. Their activities in the market are immense and have developed better accrual to the company (Kotler and Keller, 2009:22). This has also ensured the company develops a strong financial position as most of its products are sold in the market at a fast rate. Marketing Leader In…
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
10 Figure 4: Belief and perception systems in humans 12 Figure 5: Brand archetype triggers and benefits 13 Figure 6: Three dimensions of benefits in positioning technology brands 19 Figure 7: Operating systems of the current tablets in the market. 21 Figure 8: Three important markets for tablet PCs 22 List of Tables Table 1: Branding in technology markets vs.
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
ideographic 24 3.3.3 Cross-sectional vs. longitudinal study 25 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 29 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 31 3.5.2 Scaling 32 3.5.3 Ethical Issues in Collection of Data 32 3.5.4 Data Analysis Technique 32 3.6 Conclusion 33…
Role of brand elements in developing brand equity.
Competition is immense in current business world and prominent companies are looking for every opportunity to increase their competitive power. Brand building is one way of increasing competitive power. Branding is a process intended for building awareness about a product or service. It enhances customer loyalty towards a particular product or service. It helps a product or service to distinguish…
Strategic Brand Management REPORT on Dove in the UK
The Customer-Based Brand Equity (CBBE) framework has been intended to assist management during the process of brand-building. According to this model, building strong brands entails four steps, including: (1) ascertaining the proper brand identity, in terms of depth and breadth brand awareness, (2) crafting suitable brand meaning through unique, favorable, and strong brand associations, (3)…