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Final Exam

A very good example of technological advancement is mobile phone. The type of mobile phone which we had in earlier times no longer exists now. There is a change in the demand of mobile phone users. This has resulted in the advancement of mobile phone technologies. The users of mobile phones demand functionality and simplicity. This has forced the manufacturers of mobile phone to develop smart phones which are computer minded, easily usable, having more functionality as compared to the mobile phones of past. Further, technological advancements have helped organizations and businesses to save cost of production and time which is an advantage to small business and have managed to use these advancements for gaining competitive advantage. A very good example is 3G/ 4G broadband. The advantage of this super fast internet has been taken by small business to reach the target market with lower cost of operation. However, there has been both positive and negative effect of technological advancement. ...
Further, it has also increased the health risks as the technological users do less exercise. In the perspective of education, students are more dependent on computers and calculators for solving simple equations. They cannot train their brains for solving a simple task for which they become lame in class. A few technological advancements have changed the human lives in the following manner: Technological advancement has contributed a lot in health care and medicine. This has helped to save the lives of many innocent people. Further, it has improved health sciences and human medicine. The medical students and doctors use medical technological tools for carrying out extensive research on the challenges and problems related to human health. This extensive research has led to the development of treatments and new drugs which help to cure the challenging human diseases and saving the lives of many people and prolonging the lifespan of human being. For example: a smart phone ultrasound which was provided by Microsoft can be used for integrating a USB based ultrasound probe with a Smart phone. This can be used to create a ultrasound device which is simple hand sized for enabling the doctors to image the bladder, liver, veins, eyes, arteries and kidney of a patient in remote areas which can detect any infection easily. This device can be used in many developing countries for saving the life of people. This mobile ultra sound can be used by the doctors without boundaries for helping the patients in remote areas. Certain other technologies in health care include use of nano-composite contact lenses for treating diabetes patients. Neuro-prosthetic chips are used for controlling artificial ...Show more

Summary

Marketing final exam Table of Contents Part one 3 Impact of technological advance on information technology 3 Impact of Socio-cultural change on information technology 5 Part two 6 Marketing of drugs directly to consumers 6 Influence of sales effort of pharma manufacturer- Pfizer 7 Part three 9 Services marketing 9 Importance of marketing of services 10 Characteristics of services 10 Part four 12 Letter to friend 12 References 15 Part one Impact of technological advance on information technology Impact of technological advancement on information technology The personal life is dependent highly on technology which has been developed by the people…
Author : zhegmann
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