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South Africa - Assignment Example

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South Africa

In the marketing strategy, there should be the classification of the various groups who are separated by certain noticeable aspect that are peculiarly looked into for one to cut a niche in meeting every requirement of the targeted group. In doing marketing for their products then, the organization in South Africa has to consider several aspects that create distinction in the targeted groups. Amongst the main aspect that bring about difference in taste and preference that should be paid attention to includes geographic factors, demographic or the socioeconomic factors that considers occupation, age, gender, income, house hold size, and education. There are also the psychographic issues that looked into values, lifestyles, and attitudes. Behavioral segmentation also deals with such issues like degree of loyalty and occasion. One needs to understand South Africa in the context explained above in order to make reasonable influence in the marketing of a product; otherwise, the strategy will not be productive ultimately. Competition In business, competition is obvious and it takes different perspectives, which include pricing strategy, packaging, and availability to the customers. In addition, other initiatives can be taken by the different manufactures that would put them ahead of the pack in galvanizing the available market for the supplementary products. To achieve this, organization needs to put extra efforts in making their products stands out in all aspects that may influence customers to opt for their products. A simple business strategy can be a competitive advantage of one company over the rest and it might make it thrive in a fiercely competitive landscape (Hawkins et al 77). In order for a business to thrive in such business environment, they have to understand the market dynamics the SWOT their main competitors so that a more conclusive approach can be taken in curving the market loyalty. If a business cannot keep with the competitors new approaches, it may be at risk of collapsing, the essence of business is to ensure that you cut yourself a niche in the thick of competition through the strategies following research about the market trend and progress. A business has to ensure that they understand what the customers want and that they can produce them and possible dictate what they should have. For a business to remain vibrant, it has to be full of a team that analyzes the needs of the customers and the development of the competitors so the at all the time, they can keep their competitors under checks. Distribution of Product Once the manufacturer produces the goods, they are destined to be conveyed to the final consumers through varieties of means. The choice of the distribution model is one of the most important decisions that a manufacturer should opt for in order for the realization of the expected sales. A legion of factors informs the choice of distribution mode in order to ensure maximum populations are aware of the existence of the product. For instance, distribution of a new product in the market may not take the normal channel that are taken by the established products that in most cases assume the conventional chain of good moving down through the whole seller to the retailer and finally to the consumer. Contrary to this, a new product always needs agent that would be paid on the commission, this is because the products needs to e demonstrated and advertised to the customers before ...Show more

Summary

Date Marketing in South Africa Target Market and Competition In doing marketing in a business, one has to put focus on a specific target group that is aimed at in terms of making sales in a business. In marketing strategy, one has to clearly define the target so that it can convey the sense of productivity…
Author : qoconner
South Africa essay example
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