StudentShare solutions
Triangle menu

Marketing Research - Essay Example

Nobody downloaded yet

Extract of sample
Marketing Research

This research method is flexible can easily adapt to the research settings (Newman, 1998, p.56). The aim of qualitative research is to get a clear understanding on how the participant’s develop an understanding of their surroundings, and how this understanding affects the participant’s behavior. The main method of collecting data in qualitative research is the use of observations (Goertz and Mahoney 2012, 78). Observation implies the collection and recording of the behaviors of the participants in their environment. This approach is useful in the generation of in-depth explanation of events or organizations; it is also practical in obtaining information that is not accessible and conducting research where other research methods are insufficient. The benefit of employing observation is that it reduces distortion between what is observed and the observer and can be produced by instruments such as questionnaires (Gray, 2007, p.126). The main features of qualitative research include the fact that they focus on natural settings and have a primary interest in real life situations. This method seeks to find out the meanings participants attach to behavior, their interpretations, and their perspectives on situations. Qualitative research also looks into the process involved and seeks to understand how things happen and how they develop. Additionally qualitative research follows an inductive analysis and seeks to generate a theory on an issue from the data (Martin, 2012, p.16). The advantages associated with using this method include the production of more detailed and comprehensive information. This method also seeks an extensive understanding of the situation by the use of subjective information and employs the observations of the participants in describing the situation (Singh, 2007, p.84). However, the disadvantages of using this method include complications in establishing reliability and validity of the methods and data due to the subjectivity of inquiry. Researcher induced bias is also another challenge to the approach as it is difficult to either detect or prevent them. Furthermore, the scope of this process is restricted by the detailed and comprehensive approaches to data collection Punch 2005, 211. Quantitative research This research technique follows an objective, formal and systematic process in obtaining quantifiable information about a situation. The presentation of data on this technique uses a numerical form and employs statistics in analysis (MacDaniel,1998, p. 45). Quantitative research aims at providing descriptions and testing relationships. This technique also examines the cause and the effect of a relationship. The aim of the quantitative research aim is to elaborate how the independent variables relate to the dependent variables in a given situation. These research designs are either descriptive or experimental where the subjects are either measured once or before and after treatment. A descriptive approach establishes the associations between variables whereas an experimental approach establishes causality (Martin 2012, 16). Quantitative research methods take two approaches, which are experiments and surveys. In this, context experiments comprise real experiments with the unselective assignment of participants or subjects to research conditions and quasi experiments, which use designs that are nonrandomized (Vogt 2007, 120.) ...Show more


Marketing research Name Tutor Course Date Question 1 Qualitative research Qualitative research methods aim at acquiring a deep understanding of an event or organization. Rather than aiming at a shallow explanation of a large sample of a population, qualitative research aims at providing an explicit interpretation of the order, structure, and broad concepts present among participants (Ernst, 2003, p.156)…
Author : kathryne78
Marketing Research essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Research"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Research
Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations. Additionally, the explanatory design acts as a guide to designers as they determine new ways and techniques of doing things. This is based on the unavailability of the correct and best processes of approaching tasks.
4 pages (1000 words) Essay
Marketing Research
Introduction Market research avails essential information that can be used to refine and appraise marketing actions, examine marketing performance, and enhance the understanding of marketing as a process in itself. The three types of marketing research include exploratory, descriptive, and causal (Zikmund & Babin 44).
4 pages (1000 words) Essay
Marketing Research
Introduction Research is a term that may be heard by majority of the individuals in their everyday life. It is important to note that whatever research is conducted by the individual, they should focus on the authenticity level of the research and must have some data that supports their research (Thornhill et al 2007).
8 pages (2000 words) Essay
Marketing Research
Marketing research forms the essential basis of marketing strategy. This is because marketing research encompasses the exact details under which marketing of a product or service is ensured. This research comes about with a great amount of hard work and commitment within the related ranks.
8 pages (2000 words) Essay
Marketing Research
Marketing research is a long process with many important steps. There are several methodologies of conducting the marketing research. The specific design for the appropriate research is changing continuously. However, there are some traditional methods which are very much important for the better results in the research field are, identifying the target group, selecting the focus group, designing questionnaire, taking surveys, sampling and analyzing the data.
12 pages (3000 words) Essay
Marketing Research
Marketing research specifies the information required to address these issues; designs the methods for collecting information; manages and implements the data collection process: analyses the results; and communicates the findings and their implications. (Marketing News, 1985).
9 pages (2250 words) Essay
Marketing Research
“Marketing research”, according to, “is a systematic collection and analysis of data relating to sale and distribution of
8 pages (2000 words) Essay
Marketing research
esearch is the arrangement, gathering and interpretation of data related to marketing decision making and the communication of the results of this interpretation to the management. Marketing research has two basic parts in the marketing of an organization. First, as an element
11 pages (2750 words) Essay
Marketing Research
On a broader perspective, research is considered to be a systematic way of data collection from a number of different sources, then analyzing the data, then providing conclusion and recommendation and finally formatting it in a document (Thornhill et
8 pages (2000 words) Essay
Marketing research
As a result, the management must identify the source of the problem and the best intervention strategy. Market research problem is the information that the marketing manager needs to have in
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us