Marketing Environment - Essay Example

Only on StudentShare

Extract of sample
Marketing Environment

The company was recently noted to have started transactions with the economy of Japan by offering the Japanese customers with regular and premium quality of wine. In its future expansion panning, Company A has selected the market of China owing to the opportunities and the threats presented by the Chinese wine industry in comparison to the other probable target markets including that of UK and USA (Department of Foreign Affairs and Trade, 2012). The core objective of this paper is to state the procedure of expansion of a wine company from Australia to the selected market of China explaining the reason for focusing on the Chinese market rather than USA and UK. With this concern, the study will emphasize on conducting a situational analysis in order to gain an in-depth understanding of the target market, based on which, particular strategies will be suggested to the company with regards to its expansion plan. Country Brief All the three prospective markets for Company A’s expansion planning, including China, USA and UK, are having good trade relationships with Australia. In the three countries the demand for wine is high and plays an influencing role for the wine producer or company. ...
Download paper


Management Table of Contents Introduction 3 Country Brief 4 4 Situational Analysis: PEST Analysis 5 Political and Legal Environment 6 Economic Environment 6 Social Environment 7 Technological Environment 7 Recommended Strategies: Marketing Mix 8 Product 8 Price 8 Place 9 Promotion 9 Ethical Concerns 10 Conclusion 11 References 12 Introduction Company A is an Australian third generation wine producing family business set-up…
Author : liamquigley

Related Essays

International Marketing Environment
4 pages (1004 words) Research Paper
Analysis of Marketing Environment
3 pages (753 words) Research Paper
International Marketing Environment
4 pages (1004 words) Essay
External Marketing Environment
5 pages (1255 words) Essay
International Marketing Environment
4 pages (1004 words) Essay
Marketing environment
12 pages (3012 words) Book Report/Review
Marketing Report
6 pages (1506 words) Essay
Marketing Environment
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!