StudentShare solutions
Triangle menu

Key Reasons for the Depressing Sales and Profit - Case Study Example

Nobody downloaded yet

Extract of sample
Key Reasons for the Depressing Sales and Profit

One of the chief reasons that try to explain the depressing sales and profits of the Cafe Bijoux is the poor advertising and promotion of the restaurant. In accordance to the introduction of the case, study of the Cafe Bijoux, Jennifer the professor of marketing and a marketing consultant drove back and forth the B street in search for the Cafe Bijoux. Jennifer also denotes that she drove along the B Street making several turns without seeing any visible sign of the restaurant1. This implies that the management of the restaurant has failed in making Cafe Bijoux known to the people. Only after making several circling around the street is when Jennifer was capable of seeing a small sign giving direction to the Cafe Bijoux restaurant. In accordance to the description of Jennifer, it is evident that poor promotion and advertisement of the Cafe Bijoux has contributed to the depressing sales and profits. The number of customers visiting a restaurant is determined by the advertisement and promotions made concerning the services offered. Since the management of the Cafe Bijoux lacks appropriate advertising techniques, it is almost impossible of the customers interested in obtaining food services from the cafe to identify the direction of the cafe2. Since the cafe is poorly advertised to the customers, it explains the reason why the sales and profits are depressing. Fewer customers visiting the Cafe Bijoux contribute little to the management and maintenance of the cafe. An additional reason that explains to the depressing profits and sales of the Cafe Bijoux is fact that the restaurant offers only one meal. The Cafe Bijoux only offers lunch meals to the target customers. Most of the restaurants in the region that aim at increasing the profitable margins aim at serving the customers with breakfast, lunch and dinner. However, serving the customers with only one meal gives a reason why the Cafe Bijoux receives depressing profits and sales. Not all the target customers will eat lunch from the restaurant. Some of the customers will prefer eating breakfast and maybe carry take away dinner to eat with the rest of the family members. However, since the Cafe Bijoux only offers launch meals alone, it discourages the number of the customers willing to eat breakfast and dinner at the same time3. The restaurant ought to increase the number of meals served to attract more customers and increase the sales and profitable returns. 2. Jennifer conducted a quick phone survey to understand the primary customers’ perceptions about Cafe Bijoux. Describe how Jennifer might have conducted the phone survey (based on your knowledge from marketing research). Phone surveys are one of the modern methods of data collection especially in the field of marketing to gather more information concerning the behavior of the customers. In accordance to the case study of the Cafe Bijoux restaurant, Jennifer conducted a quick phone survey to identify the customer’s behavior in relationship to the attitude and perception towards the Cafe Bijoux4. In conducting the phone survey, Jenner also gained additional information concerning the perception of the surrounding resident towards the services offered by the Cafe Bijoux. The phone survey concerning the Cafe Bijoux would also aid in undertaking customers analysis hence discovering the problems affecting the customers willing to acquire services from the restaurant. In Jennifer’s case, the Cafe Bijoux quick phone survey purposefully conducted the quick phone survey to find out the behavior of the City Hall employees who were the key target for the meals served. The phone survey conducted by Jennifer concerning Cafe Bijoux might have been undertaken in diverse ways to get a proper feedback of the ...Show more


There are diverse reasons that attribute to the depressing sales and profit in the Café Bijoux under the management of both Julie Sanders and Mary Carter. One of the chief reasons that try to explain the depressing sales and profits of the Café Bijoux is the poor advertising and promotion of the restaurant. …
Author : warrenhane
Key Reasons for the Depressing Sales and Profit
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Key Reasons for the Depressing Sales and Profit"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Sales Case Study
However if sudden changes in management or polices are made without the involvement or feedback from employees it can lead to high level of de-motivation, insecurity, lack of trust, confusion and deviance from the main goals of the company, consequently effecting its performance.
1 pages (250 words) Case Study
Sales Performance
The summary of my decisions and productivity in management is reported respectively for every year. Moreover, for the betterment of the company an additional product is launched, which is also mentioned below. Starting the product Allround in the company when its price was 5.29; it was a smooth flow but as it was planned to introduce soon in a year or two a new product, it was important to develop a trust and customer satisfaction on the brand and though this can only be done on the maximum sale of the product.
4 pages (1000 words) Case Study
Sales Development and Merchandising
The hotel chosen was Holiday Inn International. It was chosen because of its easy accessibility. I know the manager of the local branch very well and therefore I was able to get all the information needed to give this assignment a complete picture. The first source of information was primary data collected from hotel staff, brand managers at the head office at Holiday Inn customers.
8 pages (2000 words) Case Study
R.R.Donnelleys Marketing and Sales
has strongly consolidated its hold over the markets in the last few years (Company Report 1). Definitely, R.R.Donnelley commands a solid brand position in the contemporary scenario. Hence, the marketing and sales activities of R.R.Donnelley need to be analyzed in consonance with its prevailing situation.
5 pages (1250 words) Case Study
Marketing Concepts to Increase Continuous Sales and Profit
Jewelry for All is making a good number of sales; most of its products are sold during holidays like Christmas, Valentines and Mothers’ Day as the majority of its target groups are women. The store sells fine and costume jewelry including necklaces, bracelets, earrings, and rings and has generated gross revenue of $1.5 million in the year 2008.
3 pages (750 words) Research Paper
However, Janet was approached by Sy Abell who has set three key conditions for establishing cooperation with the Daily News: information on Godowskis expenditures and schedules, guaranteed page positions, and a 33 percent discount off
5 pages (1250 words) Case Study
Sales & Purchasing
Reports are important in that they indicate strengths and weaknesses in a company’s market operations. By analyzing these reports a company’s management can make decisions on how to use the company’s strengths to take
3 pages (750 words) Case Study
Sales management
This program will boost each and every personnel in the four stages which will as a result boost our cumulative profits and earnings. This is our prosperity dream
1 pages (250 words) Case Study
Cost Volume Profit Analysis Paper
The materials required for making the product include: fabrics (cotton polyester), natural dyes, threads and screen print designs. As a result, the target market for this product is essentially people loving modernity. This group consists of
3 pages (750 words) Case Study
Hospitality sales and marketing
This paper will examine the dynamics of Carlson’s vertical integration and how they affect its goals and objectives. According to Chathoth
11 pages (2750 words) Case Study
Comments (0)
Click to create a comment
Let us find you another Case Study on topic Key Reasons for the Depressing Sales and Profit for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us