Marketing and Marketing Strategy - Coursework Example

Only on StudentShare

Extract of sample
Marketing and Marketing Strategy

The first product that I choose was an automobile. This was a high involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for. This was also so because there were significant differences between the brands that were available at the time in terms of their performance and quality ("Indmedica - CyberLectures - High Involvement Purchase Decisions", n.d., p. 2). However, the second product that I chose, newspaper, was a low involvement purchase since the product was that which is habitually purchased and therefore the decision of choosing it required very little effort. It was also a low involvement purchase because the newspaper had insignificant effect on my lifestyle and was not that an important investment. 1st Product: Automobile The following are the 5 buying decision process that I followed in buying this product. a) Problem recognition This is the stage I realized that I actually needed a car. I would want to conveniently travel to my job place every morning but could not do so as I did not have a convenient means of transport. b) Information search This is where I started looking for what could solve my transport problem. ...
Download paper


Trident University International Course No: MKT301 Term: Winter 2012 Module No: Module One Words: Brand Names High involvement: Automobile (Toyota Corolla Fielder) Low Involvement: Newspaper Name: Name of Professor: Date: 4th May, 2013 Question 1 When I embarked on choosing the products to buy, there are several considerations that I made…
Author : deckowdevante

Related Essays

Marketing Strategy
17 pages (4267 words) Term Paper
Marketing strategy
12 pages (3012 words) Essay
4 pages (1004 words) Essay
Marketing Strategy
7 pages (1757 words) Essay
Marketing Strategy
4 pages (1004 words) Essay
Marketing and Marketing Strategy
5 pages (1255 words) Coursework
Integrated Marketing Strategy
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!