These tasks should be delegated to well-trained people who are fully aware of the long and short term objectives of the company. Training staff as well as delegating marketing duties in tandem with the laid down strategies enables working towards achieving them. Therefore, a marketing strategy is aimed at ensuring that a company is able to concentrate its resources towards the very important aspects of its core functioning; thus, minimizing wastage (Blythe 2006). Resources are always scarce; hence the need utilize them in a manner that ensures they are preserved for future use. A company must also ensure that the cost of production is kept at a minimum; while at the same time ensuring that it is making profits. Therefore, this paper will look at the marketing strategies that Altius VA Ltd need to better their business. Discussion The Altius Brand Strategic Analysis and Vision for the Compliance Software Altius VA Ltd is a vendor assessment company that keeps tabs of products from the said vendors and ensures that they meet the required standards as dictated by the different clients. This is attributed to the fact that it is always imperative for anything sold in the market to consumers to meet the laid down regulations and standards. As they have clearly stated in their website, “they believe that both clients and vendors have the right to expect a robust, fair and consistent assessment service, backed up by great customer support” (Altius 2013). They have taken the responsibility of ensuring that both the stakeholders get fair treatment as well as what they deserve out of any transaction or undertaking within the market setting. Without a brand name, Altius VA Ltd has made great strides in ensuring that their compliance software referred to as Supplier Assessment and Management System (SAMS) by their customers is well marketed in their website From their websites, they have shown and advertised to the vendors why they should be part of the Altius VA Ltd family. The benefits listed include: saving time and resources such as money, reducing duplication, aiming higher, among others (Altius 2013). These are straight to the point objectives that Altius endeavours to provide to their member vendors at all times and cost. The advantage of these to the vendors is that it helps in reducing the cost they would have incurred in performing the stated functions for themselves. By evaluating and analyzing the above advertisements on the Altius VA Ltd website, they have gone a long way in ensuring that the targeted stakeholders join them when fully aware of what they are, or could be drawing themselves into (Kelley & Jugenheimer 2009). Therefore, the vendors have an opportunity to make a decision for themselves to either be part of Altius VA Ltd or not. Altius VA Ltd services Altius VA Ltd has provided in their website what they do and how they are capable of helping both the vendors and clients. The vendors are assessed while the clients get consultation services. This is a well-developed plan that attracts stakeholders as it indicates the need to join, and the efficiency that comes with receiving the services of Altius VA Ltd. SWOT analysis, for example, brings out how an organization can get to use the analysis of its strengths, weaknesses, opportunities and threats
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