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Developing Service Table of Contents Introduction 3 How Would the Features of Services Affect the Design and Delivery of the Service and What Could Managers Do to Limit the Effects of These? 3 Analysis of the Proposed New Service by either the Services Theatre Model or Servuction Model 5 Analysis of the Proposed New Service by the Extended Marketing Mix (7Ps) 7 What Skills And Knowledge Would You Need If You Were To Become The Manager Of A Service Provider?…
Focusing on this aspect, the report describes about how the various features of services can have an impact on the design and delivery of the proposed services. Besides, the report also analyses the proposed services on the basis of different service models and extended marketing mix strategies. The objective is thereby to understand that various aspects which needs to be considered in designing and developing the services at Derby Museum. How Would the Features of Services Affect the Design and Delivery of the Service and What Could Managers Do to Limit the Effects of These? The services provided by organisations are diverse in nature. They can determine the performance of organisations. However, designing and delivering of services relies on the features of services provided by an organisation (Pride & Ferrell, 2012). Since services are not physical, they are termed as intangible. Services cannot be touched and hence evaluating the quality of services becomes quite challenging to be measured. The other feature of services is its perishable nature. It denotes that unlike goods, services cannot be warehoused for future purposes. ...
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