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Developing service

Focusing on this aspect, the report describes about how the various features of services can have an impact on the design and delivery of the proposed services. Besides, the report also analyses the proposed services on the basis of different service models and extended marketing mix strategies. The objective is thereby to understand that various aspects which needs to be considered in designing and developing the services at Derby Museum. How Would the Features of Services Affect the Design and Delivery of the Service and What Could Managers Do to Limit the Effects of These? The services provided by organisations are diverse in nature. They can determine the performance of organisations. However, designing and delivering of services relies on the features of services provided by an organisation (Pride & Ferrell, 2012). Since services are not physical, they are termed as intangible. Services cannot be touched and hence evaluating the quality of services becomes quite challenging to be measured. The other feature of services is its perishable nature. It denotes that unlike goods, services cannot be warehoused for future purposes. Therefore, this feature of services can also be observed to have a deep impact on the overall performance of organisation. To be precise, as services are not perishable, it is hard for organisations to balance its supply and demand. Variability is the other vital feature of services (Wild, 2007). It is also known by heterogeneity which denotes that services provided by organisations are dependent on great variability being delivered by individual entities. The behaviour of people is quite challenging to control as it has been observed to fluctuate on a regular basis. Aspects such as work pressure, experience, knowledge and skills among other factors can further lead to variability of the services. Inseparability is the fourth feature of services. The creation of services is often observed as related with the consumption, unlike products and goods where production and consumptions occur at separate instances (Wild, 2007). As a result, in order to make intangible services more tangible for the customers, managers need to determine the way for effective service deliveries which can help to create a high degree of confidence among customers about the value of services. The tangibility of services arrives from profound personal interactions, clear communications and physical atmospheres where the business operates. Hence, maintaining a positive customer relationship, setting proper potentials and representing the organisation in acceptable manner by appropriate advent, approach and facilities can enhance the service quality for the proposed services of Derby museum (Fisk et al., 2008). Besides, managers of Derby museum can enhance customer satisfaction facilitating the involvement of consumers in the service delivery procedure. Regular communication with customers and frequent meetings can further help to establish assurance towards providing quality assured and customer convenient services. In order to enhance customer satisfaction towards the offered services, the managers of Derby museum can focus on recognising the degree of personalisation required ...Show more

Summary

Developing Service Table of Contents Introduction 3 How Would the Features of Services Affect the Design and Delivery of the Service and What Could Managers Do to Limit the Effects of These? 3 Analysis of the Proposed New Service by either the Services Theatre Model or Servuction Model 5 Analysis of the Proposed New Service by the Extended Marketing Mix (7Ps) 7 What Skills And Knowledge Would You Need If You Were To Become The Manager Of A Service Provider?…
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