We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Marketing-Core Assessment - Term Paper Example

Comments (0) Cite this document
Starbucks and Internationalization Name: Instructor: Course: Date: Introduction Starbucks has managed to change its operation and increased its penetration to the international markets. Several market opportunity exist in the international market that could be exploited by the restaurant firm and develop the necessary expansion strategies of the company…
Download paper
International Marketing-Core Assessment
Read TextPreview

Extract of sample
International Marketing-Core Assessment

The reduction of the outlet performance due to overcrowding is evident is some parts of the US while in other towns it does not exist making the process complex because of reduced performance of the outlets. In fact, the creation of many outlets in an area reduced the incomes of the outlets by sharing the market among the outlets. The faster rate of growth was affected by the global financial crisis which affected the buying power of the consumers. The development of a strong brand presence and image improved its market share. The green and white package makes Starbucks product identification simple and attractive (Allen, 2010, p. 56). Some customers in the survey of the product indicated their purchase is based on package and not the contents. The provision of diverse range of beverage products offered a platform for growth and expansion. Consequently, the performance of the outlets has increased over the last decade making Starbucks the fastest growing brand in the market. The analysis of the company will cover issues of emerging markets, growth strategies, and regional economic and political integration. Likewise, the issues of culture in business performance will be addressed in the process to establish the best possible expansion criteria or process to be employed by the company. The use of expansion strategies such as mergers, acquisition, franchising and exporting will be evaluated to offer recommendations for change and development. Emerging markets After the global financial crisis experienced in 2007 to 2009, changes have been instituted in the financial and banking sectors. The revenue collection of the club was affected by the crisis resulting in the change of taxation. Increase in tax results, in reduction of profit margins of the company. The change in economic growth affects the performance of all the business firms regardless of the specialization. The financial crisis witnessed in the past two years led to closure and withdrawal of companies from initially entered markets. The financial crisis brought the need for financial regulation. Higher Interest rates affect the performance of the company by deterring investments. Economic change can have adverse change in the performance of any business. Inflation leads to increase in higher wages due to increased living standards (Shaw, 2011, p. 67). Strong currency conversion affects exportation of products. In the next three years, the company will face the entire economic factor at varying degree. The most significant one is the increasing inflation which leads to rising of the wage level thus increasing the production costs of the company. Despite the negative effect of inflation, it is worth mentioning that the financial report provided indicates, there will be an increase in the living standard resulting, in the increase in purchasing power of the population. The organization has a strategic review and planning will be able to benefit from the focused improvement in the national earnings. The strategic direction chosen by the management will facilitate growth because it takes into consideration the issues that can negatively affect the business performance. The global market is an external factor affecting the business. Yips global strategy frame work deals with the evaluation of the potential market and constraints of the global market. The frame work developed by Yip includes the analysis of position and resources of the ... Read More
Cite this document
  • APA
  • MLA
(“International Marketing-Core Assessment Term Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/94753-international-marketing-core-assessment
(International Marketing-Core Assessment Term Paper)
“International Marketing-Core Assessment Term Paper”, n.d. https://studentshare.net/marketing/94753-international-marketing-core-assessment.
  • Cited: 0 times
Comments (0)
Click to create a comment
International Services Marketing: Emirates Airlines
ferences 19 Introduction- About the Company The project aims to evaluate the services marketing in Emirates Airlines in Dubai. It requires making an analysis and comparison of the drivers of value oriented services marketing of the company in the present global financial climate.
12 Pages(3000 words)Term Paper
Technical Paper: Risk Assessment
This committee ensures that the risk management framework is current, operational and up to date. If an organization agrees on establishing a risk management framework, the first step is to establish an asset inventory, where all the critical and non-critical assets are identified.
12 Pages(3000 words)Term Paper
Assessment Task2 an individual report on international marketing environment assessment
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
8 Pages(2000 words)Research Paper
Core Assessment Social Inequality
However, according in the introduction of Karl Ulrich Mayer (2008) in the book Analyzing inequality: Life Chances and Social Mobility in Comparative Perspective, the above mentioned aspects affect the individuals differently in various countries and areas.
10 Pages(2500 words)Term Paper
International Services Marketing: Emirates Airlines
In order to do this, it is particularly important to analyze the main aspects of the organisation pertaining to the services it offers. Emirates Airlines is one of the fastest growing international airlines in the world.
12 Pages(3000 words)Term Paper
International Marketing
5) and this is also known as the ‘want-satisfying power of a goods or service. In the contemporary marketing environments, no marketer would be able to survive in its marketing arena unless it plans the future effectively, foresees the marketing mix elements
15 Pages(3750 words)Term Paper
Assessment of marketing
The mission of the company is to satisfy its potential customers by wide range of clothing. The company was established in 1979 in Brisbane Jeans and clothing Company which used sell only men and women jeans but now it offers both casual and formal dresses to its
7 Pages(1750 words)Term Paper
International Marketing
Different markets have different success and development chances and thus, before one makes a choice on the most suitable place for investment, it is pertinent to carry out a detailed analysis of the many factors that affect the success chances in a
5 Pages(1250 words)Term Paper
International Marketing - Project 2
Abayas design is a company that produces classic traditional and religious clothing. It is located in Dubai and produces a variety of products including kaftans, Muslim clothing, hijabs, jibabs, niqab, abayas of different kinds, maxi dresses and many other designs. Most
10 Pages(2500 words)Term Paper
Marketing management report
Sales are dependent on the lone channel for marketing and distribution, which is its online presence, and given the limited funds, the options considered in a marketing plan relate to improving distribution and promotion. The recommendations
8 Pages(2000 words)Term Paper
Let us find you another Term Paper on topic International Marketing-Core Assessment for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us