Public Relations

Public Relations Essay example
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Marketing
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Public Relations (Student’s Name) (Institution’s Name) 13th May 2013 Public Relations Introduction According to Illia et al. (2013), public relations refer to the professional maintenance of a favorable public image by an organization or a public figure…

Introduction

Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, compensation of damages or lives lost because of a tragedy caused by the activities of an organisation. Public relations in BP plc BP plc is a British multinational oil and gas company that has faced constrained public relations over the past years. According to studies by Reed (2011), BP plants have had the highest number of industrial accidents among gas and oil companies, which have resulted in the loss of lives and severe environmental pollution. The most memorable industrial accident that BP suffered was the DeepWater Horizon oilrig explosion that further resulted to oil spill in the Gulf of Mexico in the year 2010. Reed (2011) further pointed out that the DeepWater Horizon explosion resulted to loss of lives and injuries. Because of these recurring accidents, the company has suffered negative publicity, which has amounted to doubts being raised about how BP handles its industrial accidents. With the aim to correct this negative publicity, the organization is bound to build a mutual co-existence with the locals in the areas that the company operates. ...
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