StudentShare solutions
Triangle menu

Public Relations - Essay Example

Nobody downloaded yet
Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, compensation of damages or lives lost because of a tragedy caused by the activities of an organisation. Public relations in BP plc BP plc is a British multinational oil and gas company that has faced constrained public relations over the past years. According to studies by Reed (2011), BP plants have had the highest number of industrial accidents among gas and oil companies, which have resulted in the loss of lives and severe environmental pollution. The most memorable industrial accident that BP suffered was the DeepWater Horizon oilrig explosion that further resulted to oil spill in the Gulf of Mexico in the year 2010. Reed (2011) further pointed out that the DeepWater Horizon explosion resulted to loss of lives and injuries. Because of these recurring accidents, the company has suffered negative publicity, which has amounted to doubts being raised about how BP handles its industrial accidents. With the aim to correct this negative publicity, the organization is bound to build a mutual co-existence with the locals in the areas that the company operates. Secondly, the company should employ compensation measures as a public relations strategy and focus on enhancing its internal organizational image, that is to say, how the workers view and feel about the company (Seitel, 2010). BP’s public relations measures from the organizational perspective . In order to maintain positive working environment and efficient working relationship between the workers and the organization’s management, the company should consider compensating the victims and family members of any person who lost his or her life during any accident involving the company. In order to maintain a good organizational image, BP should establish a special compensation department whose sole mandate is to assess the extent of loss or injuries suffered by workers while performing their duties. According to Seitel (2010), the compensation granted should not necessarily amount to monetary payments only but it can also be negotiated on the nature of the compensation to be granted. The workers could agree with the company that in case one losses his/ her life because of industrial accident while on duty, the company could alternatively offer an employment opportunity to any member of the deceased family who is eligible for that position or any other vacancy in the organization. With such public relations program arrangement with the staff, the company is bound to enjoy healthy relationship with its workers and further have a flexible means of compensation in case of any industrial accident occurring. BP’s societal public relations measures Apart from building a positive organizational public relation with its staff, the company also has a duty to present itself as part of the solutions to the society’s problem and not the problem. According to Wilcox and Cameron (2011), the company should engage in activities that promote the well-being of the immediate society within which the organization operates. In the events of the oil spillage in the Gulf of Mexico, BP faced public outrage from environmental conservatist and the community members who were anglers in the area. The impact of the oil spillage was devastating to the marine life within the location of the spillage. Most notably ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public Relations Essay Example | Topics and Well Written Essays - 750 words - 3”, n.d.)
Retrieved from https://studentshare.net/marketing/95005-public-relations
(Public Relations Essay Example | Topics and Well Written Essays - 750 Words - 3)
https://studentshare.net/marketing/95005-public-relations.
“Public Relations Essay Example | Topics and Well Written Essays - 750 Words - 3”, n.d. https://studentshare.net/marketing/95005-public-relations.
  • Cited: 0 times

Summary

Public Relations (Institution’s Name) 13th May 2013 Public Relations Introduction According to Illia et al. (2013), public relations refer to the professional maintenance of a favorable public image by an organization or a public figure…
Public Relations
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Public Relations"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Public Relations
of society and organization on the other. Public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion (Palaniappan & Ramachandraiah 2008).
3 pages (750 words) Essay
Public relations
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
10 pages (2500 words) Essay
Public Relations
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
4 pages (1000 words) Essay
Public Relations
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
28 pages (7000 words) Essay
Public Relations
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
4 pages (1000 words) Essay
Development And Establishment Of Public Relations
With the advancement in science and technology, the world has converted into a global village. New researchers have generated findings unknown to the world previously, this led to further development and establishment of industries and factories, which were meant to serve various purposes, and proved beneficial for the society in general.
9 pages (2250 words) Essay
Public Relations
His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1). Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of
1 pages (250 words) Essay
Public Relations
1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity
1 pages (250 words) Essay
Public Relations
This interview will take place on 29th October 2012, at 9 am, at the M. D. Cancer Center. The interview will take place at the candidate’s office and is expected to
1 pages (250 words) Essay
Public Relations
These are types of print media published on a periodic interval of either weekly or monthly.
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Public Relations for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us