Public Relations (Institution’s Name) 13th May 2013 Public Relations Introduction According to Illia et al. (2013), public relations refer to the professional maintenance of a favorable public image by an organization or a public figure…
Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, compensation of damages or lives lost because of a tragedy caused by the activities of an organisation. Public relations in BP plc BP plc is a British multinational oil and gas company that has faced constrained public relations over the past years. According to studies by Reed (2011), BP plants have had the highest number of industrial accidents among gas and oil companies, which have resulted in the loss of lives and severe environmental pollution. The most memorable industrial accident that BP suffered was the DeepWater Horizon oilrig explosion that further resulted to oil spill in the Gulf of Mexico in the year 2010. Reed (2011) further pointed out that the DeepWater Horizon explosion resulted to loss of lives and injuries. Because of these recurring accidents, the company has suffered negative publicity, which has amounted to doubts being raised about how BP handles its industrial accidents. With the aim to correct this negative publicity, the organization is bound to build a mutual co-existence with the locals in the areas that the company operates. Secondly, the company should employ compensation measures as a public relations strategy and focus on enhancing its internal organizational image, that is to say, how the workers view and feel about the company (Seitel, 2010). BP’s public relations measures from the organizational perspective . In order to maintain positive working environment and efficient working relationship between the workers and the organization’s management, the company should consider compensating the victims and family members of any person who lost his or her life during any accident involving the company. In order to maintain a good organizational image, BP should establish a special compensation department whose sole mandate is to assess the extent of loss or injuries suffered by workers while performing their duties. According to Seitel (2010), the compensation granted should not necessarily amount to monetary payments only but it can also be negotiated on the nature of the compensation to be granted. The workers could agree with the company that in case one losses his/ her life because of industrial accident while on duty, the company could alternatively offer an employment opportunity to any member of the deceased family who is eligible for that position or any other vacancy in the organization. With such public relations program arrangement with the staff, the company is bound to enjoy healthy relationship with its workers and further have a flexible means of compensation in case of any industrial accident occurring. BP’s societal public relations measures Apart from building a positive organizational public relation with its staff, the company also has a duty to present itself as part of the solutions to the society’s problem and not the problem. According to Wilcox and Cameron (2011), the company should engage in activities that promote the well-being of the immediate society within which the organization operates. In the events of the oil spillage in the Gulf of Mexico, BP faced public outrage from environmental conservatist and the community members who were anglers in the area. The impact of the oil spillage was devastating to the marine life within the location of the spillage. Most notably ...
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of society and organization on the other. Public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion (Palaniappan & Ramachandraiah 2008).
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
With the advancement in science and technology, the world has converted into a global village. New researchers have generated findings unknown to the world previously, this led to further development and establishment of industries and factories, which were meant to serve various purposes, and proved beneficial for the society in general.
His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1).
Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of
1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity